Mike Melton says the first move before opening a tire shop is building relationships with manufacturers and other shops. Daily contact with manufacturers gets you early notice of discounts and new releases. Referral networks with other shops let you send customers for services like alignments you don't offer.
If I was to start a tire company from scratch today, what I would do is number one, relationships. You have to build relationships. Without the relationships with manufacturers, you know, other tire stores, you're not going to go very far. I'm going to tell you that right now, because number one, with manufacturers, you need to make sure you start and establish that relationship. Talk on a daily basis. That way, when discounts come up or, you know, new tire releases or anything like that comes up, you're going to be one of the first ones to know it. Okay. You know, as far as like relationships with other tire companies, other tire shops, right? So say it's something that you can't do at your shop. You want to make sure that if you do send somebody somewhere, like say you don't do alignments like us, right? Say it's something that you don't do at your store or you can't do. You without a doubt know that you can send it to somebody that's going to take care of your customer that came to your place. That you send them to, to where they're not going to have an issue. That's the biggest thing. So make sure you establish relationships. That's number one. So if you want more content like this, you want more tips and tricks on tire companies or any type of company at all, put tips in the comments.
