Mike Melton calls a tire shop and gets quoted $1,980 for a Nitto Ridge Grappler with installation. The staff followed a script that would lose customers. He argues that training front-line employees is how you keep revenue and loyalty.
Man, that's crazy how you let your team cost you hundreds of thousands of dollars, and I'm about to prove it. So I'm gonna call this other tire shop, but I'm gonna give them one objection. That objection is going to be, all right buddy, I'm gonna go call around a couple more places. What do you think he's gonna say? Well, the thing about it, I already know what he's gonna say. All right buddy, will you just let me know? All right, we're calling them now. Yeah, can I get a price on the tire? Yeah, what's the tire size you're looking for? Uh, 35/12/50/20, and I want a Nitto Ridge Grappler installed or just the tire? Uh, just do it installed. Yeah, what's the— what would be the total? Now what y'all think she's gonna say? We're gonna see. Okay, you're looking at $1,980. $1,980. All right, let me go. I'mma— I got a couple more places I'm gonna call around and I'll let you know. All right, thank you. All right, they did exactly, exactly what I said they would do. Listen, if you're not training your damn people, train your people. This is what I do. This is what I've done all my life. I know exactly how to keep the customers, get the customers in your door, to where they're buying from you. It's a disservice to let them go somewhere else that may— they might get bad service. Listen, train your people.
