Mike Melton says poor customer service costs companies thousands to millions. He focuses on first impressions: answer the phone with your name, get the customer's name, and treat them exceptionally from that first call.
Lets talk customer service. Now, this right here is where every business gets it wrong. And when you get it wrong, it costs you thousands of dollars, if not hundreds of thousands, if not millions. Depends on how big you are. So think about it. Your first impression to that customer, you should give them the best experience they ever had anywhere in your business. And that starts with the phone call in order to get them in your store. What are they doing? They're calling you, then they're coming to your store. Now say if they're just coming into your store and hadn't called you, you need to learn how to greet them. You need to learn how to give them your name, get their name, treat them like they never been treated before. And that's how you give them the best experience.
