Mike Melton calls a tire shop and deliberately objects to show how the salesperson fails to qualify him or handle pushback. The rep never asks about his vehicle, load range, or tread preference, and caves on price instead of understanding what he actually needs.
All right, so one of my guys here wants me to call his old boss's work. Let's call him.
Press 2 to schedule your service today.
Come on, let's see how good he is. We're gonna give him an objection. I need to talk to my wife. Guys, y' all have got to train your people better on the phones. Y' all are losing so much money and customers.
Yeah, I'm looking for some tires.
Let's see here.
You know, Jeremy didn't mean ask me my name either. Not gonna qualify me. Like what kind of tire you looking for? What kind of vehicle you got? That's a 265, 70, 17. All right, we got tire size. Now are you gonna qualify me?
Yeah, that's right.
Is there a certain style you're wanting?
Whatever you recommend. What do you mean a certain style? Am I looking for a highway tread, all terrain or mud terrain? You know, the biggest thing is what is important to me as a consumer about tires. These are some of the questions you should be asking.
All right, what's this going on?
It's going on a Chevy truck, Chevrolet truck.
Is it four wheel drive or a.
No, it's just two wheel drive.
Truck. Now is he gonna ask me if it's Templar? What series truck? He don't know if I need the right load range. He don't know if I got a heavy duty truck or not. And how does he know he gonna give me the right price on the right tire?
Newer company, but they're. It's like an aerospace company. They're really good. Durable tire.
An aerospace company. Durable tire. Amazing. Never heard of an aerospace tire company. That's a new one. Is that your best price?
That's my best price. On those, yes, sir.
All right, cool. Let me. Let me talk to my wife and see what she says and I'll get back with you. Okay, Sounds good. Just last night, if you want to learn how to overcome any tire objection that the customer is going to give you, just give me a text. 704-61-7-7848. Just text me tire training and I got your back.
