Mike Melton delivers a short YouTube monologue advising creators and business owners how to grow their brand in 2026. He emphasizes authenticity, creating consistent value quickly to prevent viewers from scrolling past, telling your origin story, engaging with comments, and showing up daily (posting every day). The video includes a brief direct pitch for one-on-one coaching.
I'm gonna show you how to grow your brand in 2026. That way you can just smoke your competition. First, you have to be authentic. What is what makes you unique. You have to be your true self. Don't be somebody else that you ain't because it's going to come off fake. So you never want to do that. You always want to create consistent value. So what does that mean? You have to make yourself valuable to whoever's watching you. If not, they're just going to keep on scrolling real fast in the first two or three seconds. So you have to make sure you're creating value with whatever you're doing, whatever your business is. Sorry to interrupt the video. Before we get back to it, let me tell you right now is the best time to work one on one with me. Listen, I don't do courses, none of that bs. When you go online and take a video course, you're actually working one on one with me. And I'm going to give you all the strategic ways that I built all my other companies, plus the new tire company that I have right now. So if you want to learn how to scale your company, put the sops in place, build the leadership, build the culture like mine. Listen, just text me leadership right now and I got you back. Let's get back to the video. One thing a lot of people and a lot of creators mess up on is telling your story. So you have to tell your story how you started, you know, where you came from, everything. That way you share who you are to those consumers. That way they know that you're actual real people and you can resonate with them in certain ways. So when people leave comments, stuff like that, we got to make sure engaging and connecting with people. You make sure you're reading these comments. Like I get thousands of comments, so it's hard for me to read all these comments. So just make sure. If you're a smaller creator and you're trying to build up your brand and you're trying to build your company, make sure you're going through those comments and, and responding to them because they may be looking for whatever service you have. And if you don't respond, what's going to happen? They're going to your competition. This was most important. You have to show up consistently now. I mean, every day. You have to post every day. Not, not a day. Go. I don't, you know, some people say, oh, you know, I don't have anything to post today. We're just driving around with the kids. Cool post that what are y' all doing today? Just take your phone out just one second. Say, hey, guys, we're going down to the mountains. We're doing this and doing that, and there you go. People want to see a real person, you know, show your family, show your business, show what you do. Be real, be authentic. Listen, if you can't do any of this, you're not going to grow your brand and you're not going to be able to smoke your competition. I show up every day. I'm consistent every day. I engage every day. It's. It's a full time job. But if you do this, you will smoke your competition in 2026.
