May 22, 2026
22 May 2026 · 1 min

0:35
Mike Melton says his tire company stands apart by actually caring for its team and customers. He argues that quality shows not in perfection but in how a company handles problems when they arise.

Mike Melton says his tire company stands apart by actually caring for its team and customers. He argues that quality shows not in perfection but in how a company handles problems when they arise.
Let me tell you the biggest difference between my tire company and a lot of different tire companies. One thing about mine, we actually care. Now I'm not saying that there's some out there that don't care, but when it comes to taking care of people, your team, and your customers, nobody cares more than I do. This is a fact. And there's one thing, you never know how good a company is until you have a problem with that company and then you see the way they handle it. Now I'm not saying we're perfect because stuff will happen, You can't control what other people do, but you can control the outcome after something bad happens.