Mike Melton, who was overweight and absent from his family while overworking, built a coaching framework called The Standard 12 to help men over 40 reset their priorities. It centers on personal standards, discipline, family first, and self-improvement over career advancement.
For all the men over 40, listen, I used to be just like you. Fat, overweight, didn't like myself, worked all the time, wasn't there for my wife, wasn't there for my kids all the time. You want to be better than me, so that's what I'm bringing out. The Standard 12 is to put standards in place. It's going to put discipline in place. It's gonna, it's gonna put your family first before you work. I'm gonna make you work harder on yourself than you do your job. And if most of America did that, they would actually go further in That's where me and you, we can win together.
