Mike Melton argues that endless social media consumption shrinks your brain while creating instructional content builds a following and income. He gets 30 million monthly views by teaching skills. Identify what you're good at, what others want, and make videos teaching it.
Listen, start making content that makes sense. Don't use it to consume content. Most people just use it to consume and consume and consume and consume, and people get dumber and dumber and dumber because they're just consuming the dumbest content, and that's what goes viral. What kind of— what kind of stupid dance can I do to go viral? You don't need that. Listen, start making content that makes sense. Make content that, that, that changes people's lives. Make some content that I know you could do something that they could teach people, right? You got something you could teach somebody something, whether it be braiding hair or not popping off at the mouth or something going on. But use this to make money with, right? Don't use it to consume. I tell my guys all the time, build you a personal brand because once you, once you build a personal brand and you build a following, right? Like me, I get 30 million views a month on my social media. which is a lot. All I can do is make a post and I make instant money. But either way, but if you're making kind of like— I want you— I want— when y'all leave here, I want y'all to build a brand. Start focusing on what can I do, right? What am I good at? What, what, what, what would, what would somebody want from me? What, what am I— what, what can I do? What can I show people? What am I like— like, what are you good at? Okay, so if you're good at working on certain things, show people how to do certain things. That's— so teach people.
