Mike Melton talks tire and lube shop operations, arguing that customer experience matters more than just moving inventory. He covers equipment investments, how you answer the phone, and why service quality shapes your brand.
About the experience. It's not just selling a tire. We're about the experience. We're in a people business. We just happen to sell tires.
Right.
Yeah. I mean, I probably got, you know, $400,000 in equipment.
Yeah. Yeah. It's going to take me time to get there. You know, start small.
I mean. Yeah. Know how to answer the phone. They don't know how to treat customers. What does that do for your brand?
Right.
They're going to call somebody else. Done. Right. Do you know how many lube shops around that they can call that they might get better service at?
