Your Customer Doesn’t Care About This
27 Aug 2026 · 0 min
0:18
Mike Melton argues that customers don't care about your behind-the-scenes systems or how hard you worked. They only care what they actually experience. Shot at an airport.
Mike Melton argues that customers don't care about your behind-the-scenes systems or how hard you worked. They only care what they actually experience. Shot at an airport.
I'm sitting in this airport watching thousands of people come through here, and something just hit me. Your customer has no idea what happens behind the scenes, and they don't give a shit. They only know what they experience. You can have the best systems, you can have the best equipment, the best people, but if the customer doesn't feel it, none of it fucking matters.
