35:49

In this episode of RE/MAX Alliance Group’s “Brokers Uncensored,” managing broker Shadd Boucher and broker Steve Zuras discuss how the annual influx of snowbirds (seasonal residents from the northern U.S. and Canada) shapes the Southwest Florida real‑estate market. They explain the timing of the seasonal surge (October‑April), how it drives housing demand, rental prices, and inventory, and trace the evolution of preferred property types—from motorhome lots and manufactured‑home communities to condos, villas, and increasingly single‑family homes. The conversation highlights snowbirds’ cash‑buying power, their impact on pricing and competition with year‑round locals, and the ripple effects on local businesses such as restaurants, lawn services, and construction. Regional examples—including Zephyrhills, Marco Island, Punta Gorda, and The Villages—illustrate market saturation, short‑term‑rental dynamics, and builder incentives. The brokers share practical marketing tactics for agents (targeted advertising in northern states, airport magazines, Roku/YouTube ads) and advice for prospective snowbird buyers (research, insurance, hurricane preparation, visiting multiple Florida ecosystems). The episode closes with a light‑hearted rapid‑fire segment featuring whimsical “would you rather” questions, underscoring the informal, camaraderie‑driven culture of the group.

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