Shafiq Hirani CCIMReal Estate Advisor, REMAX Distinctive · Real Estate Advisor at RE/MAX Distinctive Commercial | Washington, DC | Your Guide To Profitable Real Estate Ventures

Home Prices CRASHING: Builders Offer CRAZY Deals! #shorts

30 Jul 2026 · 1 min

Watch on YouTube

1:07

In this YouTube short, Shafiq Hirani CCIM analyzes the latest new home sales data, highlighting a sharp decline in single‑family home prices and builder activity while multifamily construction surges. The median price of a new single‑family home fell to $398,300, the lowest since July of the previous year, and builders are responding by cutting prices, building smaller homes, and offering incentives (63% of them) to move inventory. Builder confidence dropped to 34 in July, and single‑family construction starts are down 5% year‑to‑date, with a forecasted 3% annual decline. In contrast, multifamily starts jumped 17.2% year‑over‑year, indicating a shift in demand toward rentals as affordability worsens. Hirani argues that the deepening affordability crisis strengthens the demand floor for apartment buildings, as more people who cannot afford to buy are forced to rent.

Chapters

On Friday, the new home sales report landed, and it confirmed what apartment owners should already know. The single-family housing market is struggling, and that struggle is your demand story. The median new home price fell to $398,300, the lowest level since last July. That is down from $412,000 in May. Builders are cutting prices, building smaller homes, and 63% are offering incentives just to move inventory. Builder confidence fell to 34 in July. Single-family construction starts are down 5% year-to-date, and the National Association of Home Builders is forecasting a 3% decline for the full year. Meanwhile, multifamily starts jumped 17.2% year over year. That tells you exactly where the demand is flowing. When people cannot afford to buy, they rent. When builders cannot sell homes, They build apartments. The affordability crisis is not easing; it is deepening, and every month it continues. The demand floor under your apartment building gets stronger.