Shafiq Hirani CCIMReal Estate Advisor, REMAX Distinctive · Real Estate Advisor at RE/MAX Distinctive Commercial | Washington, DC | Your Guide To Profitable Real Estate Ventures

Renting Is Here To STAY: The Housing Market's NEW Reality! #shorts

27 Jun 2026 · 1 min

Watch on YouTube

0:54

In this YouTube short, Shafiq Hirani CCIM argues that the pool of renters in the United States is expanding and will remain large for years, not months. He explains that high mortgage rates (around 6.5%), record‑high home prices, and a tight supply of homes make homeownership unattainable for many, turning renting into a long‑term housing solution rather than a temporary stop. Because this demand is structural, landlords can count on sustained occupancy, but they must ensure their properties are positioned to capture the resulting value. Hirani advises property owners to maintain market‑rate rents, run efficient operations, keep clean financial statements, and achieve a strong Net Operating Income (NOI) that reflects the building’s true worth.

Chapters

The pool of people who need to rent is not shrinking. It is growing, and it is not temporary. Renting is no longer a stop on the way to buying a home for millions of Americans. It has become their housing solution for the foreseeable future. The demand floor under your apartment building is not cyclical. It is structural. The people living in your units are not leaving for homeownership anytime soon, not at 6.5% mortgage rates. Not with home prices at record highs and not with inventory this tight. Your occupancy is supported by forces that are measured in years, not months. If demand is locked in, the question is not whether your tenants will stay. The question is whether your building is positioned to capture the value that comes with sustained demand, market rate rents, efficient operations, clean financials, and a strong NOI that reflects the building's actual value.