Small Apartment Owners: You're NOT Competing with Luxury! #shorts
18 Jul 2026 · 0 min
0:24
In this short video, Shafiq Hirani CCIM addresses owners of small multifamily properties (typically 10‑40 units) and reassures them that they are not in direct competition with large luxury complexes that offer aggressive rent concessions, such as two months free rent. He emphasizes that small‑building owners serve a distinct renter segment—working‑family households in a lower price bracket—whose housing needs differ from those of luxury‑seeking renters. Because homeownership remains out of reach for most of these families, the demand for affordable, well‑maintained small‑unit housing is stable and not threatened by luxury developments.
