Rental rates are soft in Sunbelt cities right now because of overbuilding, but owners who position themselves now will capture rent growth when the market turns. The current glut is temporary.
Now let me be straight with you because I won't sell you a fairytale. Rents are still soft in some markets today, especially in Sunbelt cities that overbuilt. We're still working through the last of that supply glut right now. So this isn't a story about rents booming this month. It's a story about the setup forming, the foundation being laid for the next few years, and the owners who win are the ones who get ready before it arrives, not after.
