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In this short instructional video, the speaker explains that a building’s market value is driven by two primary financial metrics: Net Operating Income (NOI) and the capitalization (cap) rate. Raising NOI or achieving a lower cap rate can substantially increase a property’s value. The speaker then introduces a third, often‑overlooked factor called the “NOI haircut,” which occurs when lenders or buyers adjust the reported NOI—typically by discounting certain income items—to align with their underwriting standards. This adjustment reduces the effective NOI used in the valuation formula, thereby lowering the building’s perceived value, even if the property’s actual performance is solid.

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