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In this short advisory, Shafiq Hirani CCIM outlines a two‑step strategy to uncover additional rent revenue when managing lease renewals. The first step is to conduct a quick financial review within the first 30 days of a renewal cycle to identify any hidden income opportunities. The second, and more critical, step is to initiate the renewal process 90‑120 days before a lease’s expiration rather than the typical 30‑day window. Starting early provides sufficient time for substantive rent‑level conversations, allowing landlords to negotiate better terms and capture the identified hidden money.

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