A company spends months defining Customer Lifetime Value but never defines what a customer actually is. The speaker argues this backwards approach wastes effort on metrics that measure nothing solid.
How has that been calculated? But as you said, the basic semantic layer idea is just that you're kind of gluing on top of everything definitions, usually only definitions of those metrics, right? So when people talk about semantic layers, they talk about layers in which metrics are defined. Customer lifetime value is calculated like this, but they don't talk about anything relating to the term customer itself, which I think is very funny that you put a lot of effort lot of thought, a lot of processing power into defining and maintaining what customer lifetime value means, but none into defining what the customer is in the first place. So it's
Watch now | Recording of AURA - Anna Bergevin & Shane Gibson 21st September 2026
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