Internal developer tools deserve the same product thinking as customer-facing software. That means identifying demand, running experiments, and building a go-to-market strategy for your engineering team, not just treating tooling as an afterthought.
That if we just managed to think about not just the valuable things that we produce for end users as products, apply actual product thinking there, but also apply actual product thinking in the harnesses and capabilities and components and templates and whatnot that we produce to enable others to produce valuable things, then I think that's also a product management discussion. You know, there's demand for certain kinds of products. We have to do some experimentation to find what product actually fits. There's kind of like, go-to-market strategy with an internal tool that you build for your own developers, and all of that is product management work.
Watch now | Recording of AURA - Anna Bergevin & Shane Gibson 21st September 2026
Watch now | Recording of AURA - Chris Gambill & Shane Gibson on 11th September 2026
