A Philadelphia-based professional shares why social media reach feels random. One LinkedIn post got 500 impressions and 3 comments in 14 minutes. Another hit 115,000 impressions with 38 comments and 15 reposts, possibly because it included a meme.
somebody's going to come up with something creative that solves the problem because I think everybody I know that's on LinkedIn is like, eh, it sucks ass. But where else can I go? I mean, just like I did a post, I mean, I post on LinkedIn quite a bit because I still think it's, I'm a remote-first person like you. You might live in a little bit further out of place than I do. I live in Philadelphia. It's not notorious It's software engineering and data. DBT Labs might be from here and Vanguard up the hill. And a lot of private equity and capital is here, but it, you know, it's not known as a tech scene really whatsoever. Like it's not even in the top 100, I think, in the world. And so like one of my ways of connecting is through like LinkedIn and Substack and all those tools. But I was noticing like it's crazy. So I'll do a post. And I'll be on my former, you know, about myself, blah, blah, blah, a podcast episode, 500 impressions and 3 comments in 14 minutes. I do one and it's like 38 comments, 15 reposts, 115,000. And I'm like, is it because I did a meme with it?
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