Why they chose buy over build #substack #shorts

14 Jul 2026 · 1 min
1:23

A platform team abandoned their custom catalog build because high volatility in source systems and limited engineering bandwidth made it unfeasible. The product manager reframed the problem using jobs-to-be-done: the catalog needed to be a discovery plane, system-of-record for meaning, and governance platform. Even a minimum viable version would exceed their capacity, so they bought a vendor solution instead.

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