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go live and to help you in a variety of different ways, different strategies, different tactics that are really, I believe, move the needle for you to be able to build your business. If you're a coach, a consultant, a speaker, an author, a solopreneur, you know, you're in the right place. Today we're going to talk about video editing apps, and I'm going to— I'll tell you first straight out that I'm a bit hesitant to talk about video editing apps, and I'll tell you why in just a moment. Bit of housekeeping before we get to that. If you're watching on LinkedIn, welcome LinkedIn Live viewers on YouTube. If you're watching on Facebook or maybe even on Periscope, the reason that I'm able to take this live stream and put it out to all these platforms at the same time is using Restream. So if you're interested to know more about Restream, just send me a message, DM me privately or send me an email. I'd be happy to give you some information on how you can get started for free with Restream. It's a great way for you to go live and be able to share your message with more people at the same time. Wendy Buchanan. Hello. Hello, darling. Nice to see you. I can't see you. I don't know where I am here. That's OK. Love your sweater. I'm not the only one. So cute. OK, Deborah's here too. So, so today we're going to focus on video editing apps. And it's interesting because as I set out to talk about this today, I was hesitant. And the reason I'm hesitant is because I've actually really more philosophically have changed my opinion about whether or not, whether or not entrepreneurs or solopreneurs should even be editing their own videos. I didn't feel that way before, you know, and for those of you who've been following me for years, you know, I've been teaching video editing. I have a course. I've sold, like, you know, courses. I've taught people how to edit. A lot of the foundation of my YouTube channel to this stage has been about editing. And so I think fundamentally what we learn from editing is it's not even so much the process of editing, it's the how do we assemble a story. And that, I think, is what's interesting about editing. It's like, how do you envision? How do you shoot for the edit? How do you assemble a story? Visually. And that's what's interesting to me. Throughout COVID and throughout 2020, it started to bubble up in me as this idea or this philosophy of like, well, gee, I mean, how can I support people to do more video? Because it became very apparent through COVID that more of you need to be doing more videos. But what is fundamentally the problem? Where is the stopping? Where's the obstacle? And the obstacle is always editing. How many of you agree that you don't like— like, how— actually, maybe I'll ask it this way. Show of hands on the screen if you have edited your own videos. Okay, and then show of hands on the screen if you think it's more effort, time, than you thought it would be to edit your own videos. Yeah, yeah, it is. Um, and I'm, I'm a self-taught editor myself, but it's taken me Frankly, it's taken me years to become what I would consider to be proficient at this point. That didn't happen by creating a few videos. That came from creating hundreds. And actually, I did some math recently and I thought, how many videos have I actually edited? And it's over— well over 1,000 at this point, well over 1,000 videos that I've edited. So, but I'm a self-taught editor and I've spent— yes, okay, so I did have experience in television and I've been in edit bays with other editors and I have written rundowns and I've written scripts that other people have edited. So, I'm like familiar with the process, but in terms of actually editing videos, I'm really a self-taught person. So, I hesitate to teach this because I'm not really 100% convinced that at this stage the majority of you should be editing your own videos. But I'm going to— Steve went, whoa, Steve went, whoa, wait a minute.

I'm the weird one. I enjoy it.

You enjoy it. That's okay. So do I. I actually really enjoy it. I like the creative process of editing. So if you can get through that period of time where it's cumbersome and heavy and complicated, and that can take months and years to become proficient at it. You may well get to a stage like Steve and I are at, maybe where we feel like, I kind of like it. It's fun. It's a confidence thing. Once you have confidence in editing and you understand, like, and you have some projects that you have edited yourself and you go, all right, all right, this is pretty good. This is not too bad. It's amazing how much confidence that can build up in you. And then you might, it might spur you on to want to continue it. But I think that each of us has to take account of, is it the best thing for me to be doing, for me to be doing, based on the business I want to build? And each of us is going to have a different answer to that question, you know. So I am going to share my favorite editing apps with you and some of the reasons why I like them, and I'm also going to give you a little more of an advanced strategy around how to use them and how I've been using them. That's that for those of you who do want to edit your own videos. But I would challenge you to think about Is it the best thing for me to be doing? That's just fundamentally why I'm focused this year more on live streaming than ever before, because my feeling is that if we can get around editing in another way, if we can avoid editing, it allows you to get more of your message out more frequently, more consistently, and in front of— get your message in front of more people on a consistent basis. If we take editing out of the equation. So, you may notice that over the, you know, on my YouTube channel, I'm probably going to be talking a little less about video editing over the next, who knows, maybe years. And that might come back to hurt me in terms of video views because I'll be switching a little bit of my philosophy there. But I think that that's what I believe is the way to support more people to do video is to encourage and support you to go live and do that more frequently and more consistently. And then the other part of it, of course, is that, you know, we have the virtual video production piece that we've also implemented. So let's— Susan, do you have a new haircut? I love it. Susan, look at you. Look at Liz's. Yes, I love it.

I just sent her a private message saying the same thing.

You just caught my eye there. I was like, oh, it's, uh, it's 3 hours new. I love that Susan, the other Susan. Oh, so that means hair salons are open again. Okay, good to know. Okay, so, okay, I take it back, Susan, you look great. I thought they were talking to me. Sorry. Oh, oh, you too, Susan, the other one too. I'm sorry. I just— huh? No, I'm just— you look— are you all right? Oh, you too. You look great. I'm sorry, I just thought you were talking to me. No, no, that's okay. That's okay. Okay, so let's, um, so let's get focused on, uh, video editing apps. Some of you— and I know Rose, you and I just had some discussion about this earlier this week about my favorite video editing apps. I like to use— first of all, here's the thing: no matter what video editing app you decide and gravitate toward, They all fundamentally do the same thing. So, it's really more of a question of which one do you gravitate to in terms of its functionality. It's more about the user experience. You know, some of you might like— and I haven't used Filmora extensively, but I know some of you have mentioned Filmora, you know, from time to time. And that's great. I've not really ever used Filmora, but No, you know, I think maybe I did it way back when. I have found my two favorite ones that I kind of gravitate to over and over and over again. And so, if I think about why do I gravitate back toward those editing apps, it's because of the user experience. At the core of it though, they all really fundamentally do the same thing. They're taking pieces of content, pieces of video, and they're stitching them together. That's really what they're doing. Where it really comes into play, what really comes into play when you're looking to edit a video on your phone or on your tablet or even on your desktop computer is the understanding of how to craft a story or a narrative with the video elements. That's fundamentally the most important thing. Because I see, I see all kinds of different examples of videos, and sometimes I'll get people who book calls with me and they'll say, um, Cheryl, here's a link to a video that I did on my YouTube channel, or something like that. I'll go back and take a look at it, and their idea of a great video is not exactly my idea of a great video, if you catch my drift. You know, so you'll sometimes— I'll see examples and they'll say, I'm really proud of this video that I edited, but then I go and take a look at it and realize that there isn't any editing that's happened there. What they did do was record a clip a segment on a smartphone and uploaded that to YouTube. That's not editing a video. That's recording a video and uploading it to YouTube. What I'm talking about here is taking elements and piecing them together, cutting and slicing and dicing and assembling and, and adding elements into the production of a video in order to elicit some type of response, an emotional response, or some type of action or you're teaching, or you're— in most cases that I— in terms of what I teach, it's about teaching and mentoring and how do you add value. So, there is a difference. There's a difference between I recorded this clip on my phone and I just pasted it up to YouTube versus a video that was edited. You know, so I think about videos, and some of you on this call, I've created videos for where it requires elements. Elements that have to come together in a specific order. So my favorite video editing apps are the following. I like VideoShop, VideoShop and InShot. Those are my two favorites. I learned about InShot. I don't know, maybe 2.5 years ago, 3 years ago or so, and never looked back. And prior to that, I'm trying to think what I was even using prior to that. You told us last week about ClipScribe, so you're not mentioning that in this context? No, ClipScribe is a different thing, Maura. It's not a video editing app, right?

Okay, got it.

Yeah, no, ClipScribe is a tool to transcribe videos and turn and repurpose them.

Yes.

Okay, got it. Yeah, so, so I, I like those two, uh, InShot and In— and VideoShop. Now, some of you— and I think Maura, you have— may have mentioned Filmora. I think it came from you. Some people like iMovie, uh, some people like, um, just different, different apps. It's fine. It doesn't really matter, actually. At the end of the day, it doesn't really matter which one. It's more about— I want to give you some examples of the ones that I like and gravitate to because I just happen to have done this for some time. And if you're looking for ones that I believe give a good user experience, then those are the ones I would gravitate to. You know, if I think about, um, you know, Cambridge Centre Honda, which I've been producing— they've been their video producer now for 3 years— I use those 2 apps for a lot of the videos that we produce. The videos that need fast turnaround, I use those 2 apps. Videos that I produce for them that I have a little bit more lead time, Either someone on my team will edit or I'm going to edit on Camtasia and do it on my desktop computer. Today we're talking about apps, which obviously we're talking about mobile devices, phones and smart— and tablets. Now, not every video editing app is going to be functional on your device. So that's another layer to this is you have to figure out, well, what video editing apps are available for the device that I use or that I want to be editing on. One advantage— my iPad's here, but one advantage to using an iPad, which again is a mobile device, but it's a bigger screen. And so, you may want to— and I haven't done that. I actually prefer— I like being able to hold my phone in my hand when I'm editing. I have to wear my glasses most times to do it now because I'm getting a little older, but nonetheless, I'll wear my glasses. I like to hold my phone, and I like to be able to move and edit on the phone. Some people prefer to edit on the iPad because it's a just like, it's a bigger screen in which to, to work from. But these apps will work on, on tablets and phones in most cases, but you might have to like, for example, I don't think, well, iMovie is an Apple thing, so I doubt that there's even a functionality for Android. That wouldn't make any sense. So, you have to kind of figure that out,. But you can edit an entire video on one app, which is great. You can take VideoShop or InShot. Another one that I like is called Mojo, and it's not one that I've used a lot. Mojo. But it's a great app for those of you who are doing a lot of Instagram or really require something a little bit more stylized. Their templates are very aesthetically pleasing. Very Instagram-worthy, so to speak. So that's another app. I haven't used it a lot, but I'm, I'm really excited about what it can do for those of you who want to have more of a presence on IGTV or on Instagram Stories. It's a really great app for that. Question here, Cheryl, um, if you have a bunch of Instagrams like I do now, um, can you knit Several Instagrams together. Yeah, you could. I mean, use several vertical videos, you mean, and like put them together? Yeah, yeah, absolutely. You could definitely do that. And that's the thing. It's interesting you say that, Susan, because you're really only limited to your own imagination of what you can stitch together. So if it— again, it's like, what is the— what is the point of the video? It's always starting with what is the intent? What are we trying to communicate or teach or show or demonstrate in the course of this video? What is the whole outcome? What's the outcome that we want from this video? There may be cases where you— maybe Susan, you say, I want to do like a compilation, or maybe you have certain segments of those vertical videos that you want to stitch together to create a new video from that. And you could do something like that as well. Um, if you are, um, not muted, if you could mute yourself, thank you so much. I just hear a little bit of background noise. Thank you so much in advance. Um, does that— so Susan, like, you could take— you could have, uh, Instagram videos that you like in and of themselves, Instagram or IGTV videos, and then you could save them to your device, and then you could slice and dice those pieces. You could go in and you could find little segments of each one Maybe, for example, um, would be a good example. Let's say I had a whole bunch of different IGTV videos or Instagram videos, vertical videos, that were— had to do with, um, I don't know, lighting, had to do with lighting. And, uh, I put them all up, they're all individual, and they're out there. And then I say to myself, oh, you know what might be kind of cool is what if I just took out the segments, the little pieces of each of those, and did like a compilation of just the most pertinent part of it and just show all the different styles of lighting that I've talked about over the course of the last 6 months. And now I'm creating a new video from those original pieces. That's— that is one thing you could do, and that can be done on— it can be done on a phone, it can be done on a tablet with these apps. You know, you're, you're taking them and you're just taking the segment and you're, you're trimming off the top or trimming off the bottom, or you're cutting and you're just taking the little segment that you want, and then you're creating something new from it. So I like, I like Mojo. I think it's aesthetically more elevated than VideoShop or even InShot. The thing I like about VideoShop is that it's the only app that I have ever found that allows me to import video B-roll. So B-roll is like supplementary imagery that you layer on top of your video project in order to further move the, the narrative of that story visually. So if I was, say, doing a video for you right now and was like, blah blah blah blah blah, lighting and lighting and talking about lighting, wouldn't it be great if we could see a picture of the light I was talking about? Maybe it's this one, I don't know. So I could have a little piece of video that is I'm not in the— I'm not in the video. It's just a little bit of video of that light maybe sitting on my desk or sitting on a tripod or something. And I could have a little snippet of video that I've shot on my, on my device. And now I can bring that little piece of video— it might only be 5 seconds long— and I can bring that into my project at the point in the video where I'm talking about video or talking about lighting. I could show show the light in question. That's B-roll. Now, you can use photos for B-roll, so that would be a non-moving image, or it could be a moving picture, in other words, a video. This VideoShop app is the only one I've found that allows me to bring in video B-roll. So, you can imagine that when I am producing the videos for Cambridge Centre Honda, and have been doing so for years, I create videos for their, um, used cars. Like, they, they have a huge inventory of used cars, and so we need to turn these videos around quickly, which means that I'm going to use my app to do it. And sometimes we have video of the car. Maybe the car is in motion and it's driving through the parking lot at the dealership. Well, I want to bring that video into my project to show the moving picture because it's more dynamic than, than a still photo.

So Cheryl, Cheryl, so that means that comes in and those images are superimposed over you at that time. You're still continuing to narrate, but the person's actually seeing the other, but it doesn't interrupt the flow of your own original video, correct? Exactly.

Got it. And now when you watch news reports, if you watch the, you know, your 6 o'clock news or your 11 o'clock news and you see the reporters out in the field and they're doing stories and they've You know, you're going to notice that now. You're going to hear their narration. Then, so the A-roll is the baseline. The A-roll is the thing like it's the foundation of the video, and so the reporter's talking, talking, talking, or whatever, and then on top of that, they layer the image of, in this case, the light, or in the case of a reporter, the fire, or the ambulance, or whatever it is. Yes. So the VideoShop app is the only one I have found that allows me to layer in video B-roll. Can I— I can do it on my desktop. That's not a problem. But on an app, it's the only one I've found that's capable of doing it. Now, I'm, I'm certain there are others. There probably are others that do it. But do I like the interface? Do I like the user experience as much on those other apps as I do with VideoShop? Maybe not. And the other thing is that I think I have learned through this process is once you find something you like, stick with it. Because we all suffer from shiny object syndrome, and there are a lot of shiny objects in the marketing world. And so it's really easy to get like lured into, oh, that other thing. Or, you know, if you find something that you really like and it's working for you and you're able to— again, you've become proficient at it, there's no need to blow it up and start afresh. Now, if you are using an app right now where you're like, this sucks and I don't like using this and I don't like this user experience and I can't find them, my fat fingers are too fat for these buttons, or whatever the thing is, if you're having a bad experience with it and another shiny object app comes along, it may be worth for you to explore that one to see, is that the one that's going to help me to, you know, be more proficient at this if indeed I'm going to edit my own videos, which again, I question whether or not we should. Okay, but that app is the only one I've found. The InShot app I love because it's more modern. It has— one of my favorite things about it is that it has music beds that are more— I don't know, they don't sound like elevator music. They sound more modern. They sound like, all right, you know, like it doesn't sound like kind of elevator kind of stuff. So I really like those, those music beds that they have available through the app. And the other thing I'm going to mention about video editing apps, when I find the ones I like, I upgrade. I don't sit here and go, I don't know if I should spend $38 a year on that app. You know, I, I always upgrade to the non-ad version so that I don't have to be seeing the— I don't want to see the ads. I just want to use the app. And you know how it is, right? You get an app and they give you the free version and you get a little bit of functionality, and then they say, okay, you have to upgrade to unlock the rest of the features or to get rid of the ads. When you find an app that you like and you're— and if you're going to use it If you're going to use it and you are maybe of more of the mindset of I am going to edit my own videos, cool. Upgrade it. Trust me when I say if you use the app, it will not owe you anything. You will owe it by the end of the year because these apps far and away are worth those upgrades, whether it's $38 a year or $12 a year or $3 a month or whatever the thing may be. So, I always upgrade. I don't like to be editing stuff on my phone or my tablet and seeing these ads all over the place. So, I have a tendency to want to upgrade. And so, yeah, I love InShot for the music beds. It's great, easy to use, easy to manipulate, easy to move the little pieces around. Those are one of the things I really love. Like I said, Mojo app, I haven't used a lot. I've experimented a little bit with it. But it's aesthetically on another level. And I really like that about that. You can do vertical, you can do this, there's animation, there's lots of really interesting things that you can do with it. So let me— I have one more thing I want to share with you, but I just want to check in on the chat, see if there's any questions first before we get to the next section. Susan says— Susan Jansen— I checked out the editing program suggested, costs over $350. Are there— so are you talking about Camtasia? Susan Jansen. Yeah, yeah, it wasn't for mobile, it wasn't in this category. You just explained that. Sorry. Yeah, no, that's okay. But Camtasia, yes, desktop editing, yes, that would be about the price. Um, is it best to, uh, is it the— Liz says, is it the best use of my time, the Entrepreneurs Continuum? Yes, it is always the question, isn't it? Which is really why, Liz, I'm intending this year to really focus more on the live streaming, which is henceforth why We're doing the Go Live Challenge and it's really taking off. By the way, we still have the 50% off promo on right now, so you can get 50% off the Go Live Challenge, which starts in March again, March 1st. So, if you're not already subscribed, let me know and I can send you the promo code URL for that. So, it's usually $100, it's $50 this month if you register. So, if you're not in the challenge, there's no editing on the challenge. The whole point of it is that it's live to circumvent this whole post-production conversation that we're having. So if you are interested, let me know. Let's see. The issue with going live is that your audience has to find the time convenient. While you can record and replay, it can still come across as a rough cut. So, Fritz, one of the things that I like to re-emphasize with live is that because there are so many people doing live streaming now, the benefit, in my opinion, isn't as much today the number of people who are watching live in that moment. The real benefit is the fact that you're circumventing this post-production piece and the content is able to get out and published and out there without you having to do all the editing. And that, in my opinion, is the biggest benefit to going live, is that if you think about my 4P process, which is plan, produce, publish, and promote, the producing and publishing happens at the same time. That saves a ton of time and energy. So, the real benefit, Fritz, in my opinion, to going live is the fact that you get your content done, produced, and published out there way faster than doing the editing that we're talking about today. Susan, I'll spell— I will type them both out here for you in the chat. InShot. So, InShot and VideoShop. And Mojo. Those are the 3 that I'm really digging. Um, okay, Wonder— yeah, Filmora. Maura says Wondershare Filmora, so that may be one worth looking into as well. Okay, great. Can you send a link to— okay, yes, Tanya, if you can reach out to me, I will definitely send you something that you can look at. Susan, how long should your, um, Yeah, the video length, Susan, you know, with recorded videos, my belief is for recorded videos, really the shorter the better. You know, the shorter the better. It really depends more on the message that you're sharing. Sometimes it takes 8 minutes to explain something or 8 minutes to demonstrate something. That's okay. But the shorter the better you can make it. You don't want to fill— you don't want to be creating a video and just kind of filling it with stuff that doesn't matter. Um, I believe it should be long enough to tell your story. No, no set length. Absolutely agree, Steve. Totally agree. Lynn says, so great to hear which apps you work. Yeah, for sure. Wendy, hey Wendy, um, using VideoShop. Okay, but looking for something to record training on my desktop. Sure. Yeah, so that's like a Camtasia thing, Wendy. Um, it's not an app. The desktop screen capture software. I mean, there's different ones you can get. Like, I've been using Camtasia for years. Some people like— what's that other one called? ScreenFlow is another one that people will use. Loom. Loom is another one that will do screen sharing, like screen capture, I mean. So, um, looking for something to record training on your desktop. Yeah, that's definitely it. Reach out, Wendy. I'm happy to share those ideas with you. Lynn says, so much easier than years ago when we had to pay hundreds of dollars in editing studio. Yes, and that's the thing. This has all been, I guess, I think the word is democratized, like in the sense that it's all available. This stuff's all in the palm of our hands. But the issue isn't really about how do I create a video. We can learn that. What becomes more of the issue is what do I say in the video? What is my message? What am I trying to impart? That's the bigger question, because you can— I'm proof. I can— I'm proof, living proof, that you can learn how to edit a video. And, you know, frankly, if I can do it, anybody can. It's not— that's not the issue, right? It's like, yeah, that's just a mechanical process. It's what are you saying in the video? What value are you providing? How are you engaging your audience? How are you bringing them into your world. That's the more important issue. Um, yeah, so Maura, um, saying Loom. Yeah, I agree, Loom is great. The only thing with Loom is, you know, it's a little bit— I, I don't love, love the interface, like on the desktop it's a bit weird and clunky, I find, with the links and stuff. But nonetheless, it's a good one. Um, Teresa, Dr. Teresa says, is Restream better than StreamYard? Well, in my opinion, yes. In my opinion, it is. And then the learning curve is steep. Yeah, I know, I know, I know. And Wendy, it's interesting you say that the learning curve is so steep. And that's why I feel, I feel compelled, you know, to move in a direction of not— I don't mind sharing how to edit a video and whatever, but I really feel strongly that live streaming is where it's at now. In 2021 and going forward, COVID really brought that realization to me and the clarity for me around that. It was like, gee, how can I really support people to make more videos? Because it was very clear to me that we need more of— we all need to be making more video. If, if COVID didn't teach us that, then you had your head under in the sand, right? Like, we know we need to do more video. This is where it's at. So my feeling is if I can support people to do more live streaming, then we don't even have to worry about all this editing stuff. And, and that's so— it's, it's true because there is such a learning curve. And the, the reality is you don't have the time necessarily to learn all of this. And if that's the case, then we hope that, you know, our challenge or, or video production services might help. Um, I started editing back in the tape days and multiple— yes, I do remember that— multiple edit decks. Love the widespread use of, um, NLEs for everyone. Live streaming is great to interact with my community, much better than my recorded videos. I do both. Awesome. So, here's the advanced strategy. Who's ready? Show of hands on the screen if you're ready for a quick advanced strategy. Um, one thing that I started to do is I started to take different apps and use them in conjunction with one another. So, let's say I want to make a video for example, for Cambridge Centre Honda, and I just— I like the music on InShot, but I know that VideoShop is the only app at my disposal that allows me to add video B-roll onto the project. So what is the solution if I want both of those features in my video? Well, the solution is to use both apps. So, right, so what I would do is take the elements of the production, and I'll start with VideoShop, and I bring those elements in. I add my B-roll on. I add the elements onto the project through that one app that I like. I export it to my camera roll. Then I re-import that into the other app, which is the InShot app, and at that stage I add in the music because I don't like the music on VideoShop. I like the music on InShot, so then I take the music and then I layer. So, I'm actually layering elements into the production using different apps at different stages and in that order. Now, that's more advanced. It's more work, right? And so, if it's enough, if you're kind of like saying to yourself, okay, whoa, whoa, whoa, whoa, it's enough that I'm gonna have to learn one app, then this is not the strategy for you. I just happen to be somewhat of a little tech nerd who likes to play around with these things. Like, I, I love digging into this and kind of finding solutions, and maybe that comes from my broadcasting experience and that I like to challenge myself and create something from nothing. And, you know, I, I like finding solutions to problems, but that's how I would do it. Cheryl?

Yeah, you could— I could—

you—

would you ever take it one step further then after you've done the VideoShop, adding the B-roll followed by the music with InShot. Would you ever then take that whole thing and put it into ClipScribe to get your headlines and subtitles and then upload from there to YouTube? Would you ever do all that?

Yeah, absolutely. Yeah, yeah, for sure. Yeah, that's what we do. So, so I would take— so let's say I'm making a video, I go, um, okay, I want to add— I want to add video B-roll to this. So I'm going to start with VideoShop, then I'm going to do what I want to do here. I'm going to export it, I'm going to bring it into InShot. Now I'm going to add the music. I like the, um, I also like the little stickers. If I'm doing a fun video, like I've done a few fun videos for Honda recently where they do this thing on Fridays called Friday Frenzy. So Friday Frenzy is like they have a sale or something like that, and it's meant to be kind of a fun thing, Friday Frenzy. And then Rich gets really animated on camera and stuff. So I add these little fun elements to the production. I like the stickers in InShot, so I'm going to add these little fun little faces and emojis and things like that. Then I would export that. And then, to your point, Maura, I could take that— now this isn't an editing thing as much as it's like, I want to transcribe the video now, I want to repurpose this video into different sizes and different aspect ratios— that's when you bring it into ClipScribe, which is not a— is not a— it's not an app on your phone, it's a desktop program. But what I do is I access it through my browser on my phone, right? And I upload it that way. So, but, but, so just to be clear, ClipScribe is not really part of the editing process as much as it's part of the transcription and repurposing process if you're DIYing it. Yeah, so there can be a lot of steps here, right, guys? Like, there's a lot of And this is the question that you need to ask as an entrepreneur is, what is the best way? What is my strategy? Ultimately, what is my strategy to create the videos that I know that I need to create in order to get in and modernize my marketing and get my message out to more people in the way in which people are consuming content today? Like marketing for the year that we live in. You know, and I, and I, I'm a Prince fan, but I don't want you to market like it's 1999. You know, I'm a huge Prince fan, but market for 2021. Okay, so you have to be thinking about, um, I need to make videos. We know that. We know you need to make videos. What is the best strategy for you? It may well be that you're in a place where you do need to put in the time necessary and have the strategy and the training necessary to edit your own videos. Maybe, you know, if you're not ready for our virtual video production or you— or something else, you know, the other solution is live, you know. And, and just, I will put it in the chat and I'll put it in the comments if you're watching on any of the social platforms right now, um, that we are doing this, um, challenge in March and we're, uh, doing a promo. So if you want to join us, I know a lot of you on the call today are going to be joining us. It's exciting, um, but we're including all kinds of training and accountability and email prompts in there. So do that you don't have to edit anything there. You can speak and get your message out to more people.

Maura? Yeah, what would you think of offering also a single workshop where you actually do a demonstration of walking through these steps with a short project?

Yeah, absolutely. Yeah, I mean, I'm very open to that. In fact, one thing that I'm starting to do in March is I'm going to be opening up in the Facebook group for this, for the challenge, every month I'm opening up office hours. There's going to be a half-hour block, kind of similar to this, but specific to those of you who are going to be doing the challenge and who opt in for that. And I'm going to be opening up 30 minutes of my time every Friday at 2 PM, I believe it is, to answer any questions you have. And who knows, maybe we could even dedicate some of that time to doing—

that's fabulous. I'm thinking of something bigger than that. One day that you would host, maybe a 1-hour where you could invite people if they want to have a second monitor that they can follow along and be working on a project of their own while you walk us through an example of your own?

I'm open to it. I am open to it. Yeah, I would say if that's of interest, it's a great idea, Maura. If you're interested in something like that, send me an email, you know, send me an email at Cheryl Plouffe at— actually send it to our community email. So community@cherylplouffe.com and I'll let our community manager know that we had this conversation. So she doesn't go, why are all these video, uh, requests coming in? But community@sherylplouffe.com and just say, um, I'm interested in a video editing workshop. And then let's see, you know, if we get enough requests and enough people are interested in it, um, we could put something together. Yeah, I might— you know what might be fun would be for me to actually use a real example, like when my video— like when I'm actually editing a real video, not just for fun, but like actually a video that they're going to be using.

Yeah. Yeah.

That process, that would be fun.

Definitely. I mean, I'll use Susan Fisher as an example for a second because Susan's an artist. A video could have her doing, demonstrating different techniques, uh, putting it together with a beginning and end with narrative around what she does and why, and inviting people to do this. Like there's an example. It's so concrete and clear because she does something very tangible.

Yeah. It gets challenging when you are doing, um, those type of things where you— because if you're the person who's doing it, you're— if you're— if you don't have help and you're the artist, in the case of Susan, she's the artist and she's doing the art. She needs help to record, have someone record her doing the art. But it's something we could talk about and, and find some ways and give some solutions for how that might work. But yeah, if anyone's interested in— I, I don't have any dates that I could say right now, but send an email community@sherylplouffe.com and express your interest. We'll put together a little list, or ask her to put together a little list if those of you are interested in that. I can do something like that. Cool. Probably, um, I don't know when, maybe sometime in mid to late March at the earliest, but somewhere in there we can probably do something. Yeah. All right, so show of hands, uh, how many of you How many of you are actually doing live streaming right now? Show of hands on the screen. Like, and by that I mean like on a consistent, regular basis. Okay, not nearly enough. Not nearly enough. Okay, consider joining the challenge. Okay, consider joining the challenge. Reach out to us, the same email, community@sherylplouffe.com. We can help you and get you the URL that you need to register for the March challenge. But, um, You know, and also let us know if you would like to do something around editing. I'm happy to do that. It's not as much of a focus for us anymore, but I recognize that some of you really are at that stage where you need to know how to do it, and I'm happy to also teach that as well. Okay, um, Keith, you have a question. It looks like you have your hand raised.

No, sorry, I'm good. I was trying to answer your question earlier.

Sorry about that. Okay, no worries, no worries. It's all good. Thank you. Well, thanks so much for being here. So again, VideoShop, InShot, and Mojo. Those are my 3 favorites. Those are my go-tos. I go back to every single time. But at the end of the day, find the one that you love. Find the one that the interface works for you. It's really more about how— what is my message? That's fundamentally the most important thing is what am I saying? How am I adding value? How am I pushing the needle for my audience? The people that you want to attract into your own tribe. What are you doing? How consistently are you showing up? How frequently are you showing up? Those are the things that really are going to matter the most. You just need to find a tool and build up the skill set to be able to create the videos. But that's— I can teach you that. That's learn. You can learn that. What you also need to really understand is who— what am I about? What is my value proposition? Who am I and what value am I providing into the, into the marketplace? How am I being a thought leader? In my space, right? How am I being a thought leader in my space? That's, uh, that's really ultimately what you want to be focused on. So if you join us in the challenge, um, like I said, we're going to be doing— I have a Facebook group, and those are some of the topics that we're able to bat around on the Fridays when we do the live calls. Okay, have a great rest of your day. Thank you so much for being here for Cash In On Camera Live, and Go and have fun. Let me know. Send us an email. Send me a DM. Thank you, Fritz. Thank you so much. Love that you're here. And let your network know. Free button on my website, CherylPlouffe.com, on the top. Free coaching. Big button there. If anyone in your network should be here, just tell them to go there and register, and then they can join you on Wednesdays at 3 PM here as well. Okay? Thank you very much. Have a great rest of your day. Susan, your hair is amazing. It's rocking. I love it.