Sheryl Plouffe says treat the camera lens like a person you're talking to. This simple shift quiets your nerves, stops you from overthinking your words, and makes you sound like yourself instead of performing.
Do you want to communicate more effectively on video? My name is Sheryl Plouffe. I'm a video marketing strategist, and let me tell you the secret. And I learned this from many, many years spent on television. The secret is to get to a point where you are communicating with that little lens the very same way as you communicate with someone in person in conversation. So I call it the breakthrough. Once you reach the breakthrough, that's where the magic happens, because the nerves go away, you're able to communicate effectively, you're not going to be questioning everything that you say. It's more like a person-to-person conversation. So if you like this tip and you want to learn more about my philosophy on video marketing and learn how to create your own strategy, visit me at CherylFluff.com.
From 'agreeable' to 'ruthless mentor' to 'strategic sparring partner' #substack #shorts
