Grow Your Channel Using Repurposed Zoom Meetings

Do you want to grow your YouTube channel? If you're already conducting Zoom meetings and Zoom video conferences, you can leverage that content onto the YouTube platform. And today I'm going to share 3 reasons why that is a great idea and how it relates to growing your YouTube channel. Video strategist Sheryl Plouffe here. Be sure to like this video, subscribe to the channel. New videos come out every Thursday. So to show you how it's done, I'm going to open up a Zoom meeting. I'm going to go live on my YouTube channel and you'll see how it's done in real time. So you'll just start your Zoom video conference Zoom meeting just as you would any normal one. The Zoom client will open. You'll open that up as you normally would, and we should see me on the screen here. I'm going to use my computer audio, and I'm just going to get rid of those live captions so it's not distracting to us. So once the Zoom meeting is open, then you're going to go and share that to YouTube. I'm going to click on the little three dots at the bottom where it says more, and you'll see you have a variety of options. One is to go live on Facebook, and I actually did a whole video on how to do that, so I'll link to that here in this video as well as in the description. So if you want to learn how to do it on Facebook, go there. Right now we're going to go live on YouTube, and in order to do that, I'm just going to pause and I'll log in and I'll be back in just a second. OK, so I've just logged in and I'm going to choose my YouTube account here. Another little box should come up and it says here, broadcast your Zoom meeting to YouTube Live. So we're ready to do it. And you can, of course, have your title in here. The, the title is the title that you chose for your Zoom meeting. And in fact, let me just see if I can actually edit that if I wanted to. Let's just say I just want to see if I can— yeah, so I can edit this if you wanted to change it for some reason. I'm just going to keep it the same as how I set it up. Okay, now we want this to go public, and now we're going to go live. So this will immediately start going live on your YouTube channel, and people who are subscribed to your channel people who have set notifications from your channel will get a notification that you are indeed going live. And that's what's going to happen here. So I wanted to talk about why we would even want to do this. What are some reasons why we even want to go live from our Zoom video conference meeting to YouTube in the first place? So let me share a few reasons why you'd want to do that. The first reason is that this will increase the watch time on your YouTube channel. And we know that in order to be eligible for the YouTube Partner Program and to start monetizing through AdSense and advertising on YouTube, if that's a goal, you need to have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months. I'll link to the video that I did on on how to monetize when you don't have those parameters right here on this video. But increasing your watch time is one of the most crucial things that you can do to have growth on your YouTube channel overall. So when you are already doing a Zoom meeting and you're broadcasting it over to your YouTube Live, you're just helping your channel by having more things for people to watch. And typically, Zoom meetings tend to be a little longer in length anyway. So that is certainly an advantage. One other thing is that when you do this, you're— what you're really doing is creating content. And when you create content this way by leveraging a Zoom meeting or a training that you're already doing and creating content from that, you don't have to edit that. It's going live and living on your channel without you even really having to touch it. So there could be some advantages for those of you who are maybe a little bit technologically challenged and don't know how to edit videos. Live streaming is a great solution to that. The second reason why I think it's interesting to do Zoom to YouTube is that you're able to share your screen. Zoom becomes— is much more interactive. You're able to share your screen. You're able to do more teaching, more demonstration, more mentoring. You're able to have that interaction with the people who are on your Zoom meeting in the first place. I know I'm using that in, in that way for my Facebook, but It's definitely a way to interact in a better way than just strictly from live streaming on a platform like Facebook or frankly even YouTube, because with YouTube, sure, you could set it up to see comments, but Zoom allows you to see people and to have that back and forth. People can raise their hands and talk to you and all of that gets broadcast into the Zoom, into the YouTube Live. So the first reason why you want to do this is to increase, increase watch time on your channel and to grow it faster. The second reason is the interactivity, sharing your screen. And the third is that the features of Zoom, such as green screen, you know, if you wanted to sub out your background on your Zoom video conference, and I have yet another video that I'll link to here, uh, that actually shows how you can do that on your computer, both, you know, with and without a green screen. So you can definitely check that video out. I actually show both ways. And then the other feature on Zoom is the breakout rooms. That is a wonderful feature to take advantage of, especially for those of you who are coaches, consultants, trainers, leaders, you know, entrepreneurs who need to be positioning yourself as an authority, which is what I specialize in, right? Helping you to be positioned as an authority and make more income in your business. It's all about teaching and mentoring and guiding and training.. And it's a great way to do that with breakout rooms because now you can have that feature to break people out into exercises or, you know, have people doing networking, for example, and a variety of different ways you can use breakout rooms. And I have done a video about that as well. So lots to link to from this video today. But suffice to say that taking your Zoom video conference and live streaming that to YouTube There are many advantages to doing that, especially if you're looking to grow your YouTube channel. Right now, check out this video. It's going to show you how you can do the very same thing on Facebook and really leverage the Zoom platform even further.