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Home Movie vs. Marketing Video

Name: Home Movie vs. Marketing Video
Uploaded: 2018-08-15T16:30:00+00:00
Duration: 48 s
Channel: Sheryl Plouffe
Description: In this short presentation, the speaker explains that the primary distinction between a casual home movie and a business/marketing video is the presence…

15 Aug 2018 · 1 min

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In this short presentation, the speaker explains that the primary distinction between a casual home movie and a business/marketing video is the presence of a defined structure. While home movies are free-form and creative, marketing videos must follow a specific framework that includes essential components, most notably a strong call to action. The speaker urges viewers to assess whether their videos contain a compelling call to action and, if not, to download a free guide and video series from CherylPlouffe.com, which provides examples of properly structured marketing videos.

Chapters

The difference between a home movie and a business and marketing video is structure. In a home movie, you know, a video for fun online, creatively it's carte blanche. I mean, you can make it whatever you want. But a business marketing video has to have a specific structure. And within that structure are components. One of which, the most important one, is the call to action. So So you have to ask yourself, do I have a strong call to action in my videos? If the answer is no or I'm not sure, then you probably really need to take advantage of my free download and video series at CherylPlouffe.com. And when you get the series, you'll see some true examples of videos that are structured properly. So go there and take advantage.