Sheryl Plouffe shows how to use Facebook's Live Creative Kit to add custom intros, outros, watermarks, and stickers to live streams without editing after. Upload MP4 files for intros and outros, create 256 × 256 pixel stickers in Canva, and preview everything in mobile portrait mode.
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Hi, I'm Sheryl Plouffe. I am a video marketing strategist. Hi, I'm Sheryl Plouffe. I'm a video marketing strategist, and today I want to show you something exciting, and it is for Facebook Live videos. And there is a way to add intros and outros to your Facebook Live broadcasts right within the actual broadcast itself rather than having to download the completed live stream, bring it into your desktop editor, add the intro and extro, export the video, re-upload it. There's a process. I mean, it's possible, but it's just a really long drawn-out thing. So what I love about this is that it's possible now to do right within Facebook. So let me show you how this works. Let me share my screen with you. And we're looking at my Facebook page. I'm gonna go fairly quick through this, but what you do is from your page, you tab over to settings, and then once you're on settings, you go down back to the left, go down to videos. Once you're in this section, you should see the Live Creative Kit, and what this does is it allows you to customize elements of your live videos, including intro and what they call outro. I call it extro and effects. I've already done the setup, so I'm going to edit this so I can show you what it looks like. Let me actually go back in time just a bit here. So let's see. So it would start right here when you open it up. It's going to give you an option to add art. In this case, I added my logo because I wanted to use it as a watermark. It should— it will probably be pretty big. What you do is you make that logo smaller. You can position it anywhere you like on the screen. Um, in this case, I've just put it right up in the corner, and you can see the preview here of what it looks like on the phone in portrait mode. So once you complete that, you hit next, and then here it allows you to add your MP4 intro, MP4 outro. It gives you the recommended lengths already right here, and you can also add these really cool live stickers. So how I did that was I went into Canva and I actually created some 256 pixel by 256 pixel images with some illustrations. And it can be whatever you want. I just put a medal here that represents something to do with winning. And then what you do is you save that to your computer and then you upload it right here. So there's the, the little medal here. You can add up to 5 of these. So what this does is that it allows you— and look at the next section here, the actual intro video that I uploaded. I haven't done an extra yet, but I'm working on it. That's my intro. It's what, 6 seconds long? You can look over at the frame and stickers, and there are the little stickers that I added. So now what this means is that when you do a Facebook Live broadcast, you're going to give the viewers of your broadcast more to engage with. There's my little watermark at the top of the broadcast. There are the little stickers. The intro plays off the top. And so it's a really great way to elevate the, the value of your videos and the production value of your videos. Once you're done, you hit submit and there you go. So I'm really excited about this. I think this is a fantastic way to allow us to really create, you know, Facebook Live videos with higher production value, and it's a set and forget. So once you set this up once, which doesn't take very long, I mean, it just takes a few minutes. It might take a little bit of time to craft an intro and outro. You can either outsource that or you could create it yourself. So that will be a little bit of time, and those images, pretty simple if you use Canva. To create some little stickers that you can allow your viewers to interact with. So once you've got it set up, the actual setup within Live Creative Kit is pretty simple. It's simply an upload, and then lo and behold, there it is. So I hope that you love this as much as I do. Let me know with a thumbs up or a thumbs down if you're not into it, but I just personally think it's fantastic. I'm all about these ways of making things, you know, look better, have more production value, but in an easy and efficient way. And I think that the Live Creative Kit from Facebook is one of those things. So I hope you enjoyed this video. If you know someone in business, a friend or family member who could benefit from knowing this kind of stuff, if they're doing their own videos, be sure to share this video with them and share on your social networks, which will allow this message to get out to more people. If you want to check me out, What you can do is visit me on Facebook, and it's Cheryl— it's rather facebook.com/CherylPlouffe. You can go there and like my page, and I would love to connect with you on Facebook. We also have some Facebook groups you may be interested in joining as well, but certainly go and visit my page and give it a like, and I think that there will be a lot of great resources there to help you if you're looking to grow your audience and grow your business with video. That's my specialty. So thanks very much, and I can't wait to see you in the next video. Bye for now.
