To become an industry leader, share original ideas and unique perspectives through content. Develop proprietary systems and methodologies, then broadcast them. Without a distinct point of view, you can't stand out from competitors.
Chapters
And this is the most important thing about being seen as a leader and takes more courage in many cases, is to speak about your own original thoughts and ideas, your own original point of, you know, your point of view, your own methodologies, developing those, developing your own systems, developing your own formulas and checklists and sharing your point of view and ultimately showing off your expertise through content because we live in the attention economy and content is the currency. So, it's always through the lens of content, showing off your expertise and being of value and putting goodwill into the world through content creation. And ultimately, all of All of those things that I just mentioned leads to, equals to thought leadership, right? It's really challenging to be seen as a leader if you don't have your own thoughts and ideas about your industry or some type of new way of thinking about it or a singular point of view on something or a twist or a spin on your industry. Because there are a lot of people. Let's say there are a lot of people in your industry. You get— you can't stand out from the competition without having something that sets you apart from them, and that's going to stem from your own ideas, your own creativity, your own thought process and point of view.