How To Make Your Online Training Searchable

I might not be Google, but I have my own search engine. It's true. If you're a coach or consultant, you are likely conducting some sort of training, whether that be for your public audience who is consuming that on social media, or maybe you're conducting trainings and coaching for your existing clients. The problem with long-form training is exactly that. They tend to be longer in nature, 15 minutes, 30 minutes, an hour, or maybe even longer. And so when it comes to your audience being able to tap back into those replays and to be able to get and extract out the goodness of the information and insights and wisdom that you've shared in those trainings, they have to watch the entire training to get to the point and the mark that really pertains to what it is that they're looking for. But what I've done is I've created a really a Cheryl Plouffe search engine, and you can too. So What this is, is a platform called Searchie, and I use this to create a video search engine of my own. How it works is that I can link up my different accounts, whether it be my Zoom account, my public Facebook group, my Facebook page, I can even my podcast. I can link all of these different accounts up to my Searchie platform and be able to really make available the content that I've created through this tool so that if a client or someone in my audience wants to go back on the replay and find the thing most pertinent to them, all they have to do is use the search engine to look up the keyword that pertains to them. So let's use the example of the word and keyword thumbnail. Let's say I am looking for information about thumbnails. And I use this search engine to see whether or not I or you have created any content or training around that subject. And as we can see, if I put in the word thumbnail, it takes me to content where I've said the word thumbnail in that video content. Now, if I click on the time code of that training, it actually takes me to the moment in time and fast forwards me to the moment in time in the video where I say that thing. So you can imagine now how much time and energy is saved on the part of the audience member or the client because you're taking them directly to the thing that matters most to them. So why this is important for you as a coach or consultant is that you could integrate potentially a search engine of your own into your, into your offers, and that will help to elevate the really the value of what it is that you offer. So potentially you could even charge more for what it is that you do. I think that it's just looking at different creative ways to utilize a tool like this, and I've not encountered any other tool on the market that is quite like this. So I will leave a link below this video if you're interested to, to know more about it. It is a fantastic tool. I'm using it as a search engine in my private community. So every week when I do a free live training on my Facebook page and in Zoom, I will link that up through Searchie and make that available to my community to come back in and search for the things that are most relevant to them if they weren't able to join me live. Be sure to check out this video next in my library, and I'll see you there.