Sheryl Plouffe explains why Zoom recordings create hidden costs: massive files, storage fees, and hours of editing to add music and graphics. Live streaming instead publishes to multiple platforms automatically and eliminates post-production entirely, cutting your turnaround time dramatically.
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If you want to save time in the production of your video podcast, you have to give serious consideration to not using Zoom to produce your show. Sheryl Plouffe, your video strategist and repurposing expert. And the reason that we don't use Zoom is that it's really about time. It's really about time freedom. So let me paint a picture. With Zoom, you have to pre-record those interviews that you're going to use for your lives, for your podcast, for your show. And Zoom allows you to do that. You can create a meeting and you can record that content with the guest. However, you still are left with content that needs editing. And editing, depending on your skill level, depending on the skill level of you or people on your team, will determine how quickly you can turn that content around to make something of it. It isn't— it's still in its raw state. It needs to be manipulated, edited, to add elements onto it. You might want to add music or lower thirds, meaning the name banners, you know, that slide in and slide out, or you want to add B-roll photos or videos, meaning complementary photos or videos that supplement to the topic that you're discussing. A variety of different elements that you can add into a production after the fact. The thing with Zoom too, for consideration, is you also have to have a place to store these large video files, be it in the cloud or on your device. So that might mean that you need an external hard drive. It might also mean that you need to upgrade to more storage through Zoom. I know for me, I have found myself when I was using Zoom for other reasons, needing to do like, I think it was $40 extra per month in order to have that extra cloud storage. So it's just a consideration. But on the Zoom side, as awesome as that platform is and as many ways as I use it, and I have actually some of my most popular videos on this channel are about Zoom. I don't use it to produce the video podcast because that post-production process is long. It can be tedious. It can be cumbersome. And depending on your skill level or that of your team, can take hours. On the other hand, if you are producing your show live and in the moment, in real time, and the tools are available to allow you to produce that show, to add in those elements that you do want to add into your video podcast at your fingertips, with a click of a mouse. And so now we're talking about a place where you don't have to have that extra storage. It's all done in real time. And as soon as you end that live stream with your guest, it's published to the platform, or in my case, I'm a big fan of multi-streaming, so platforms with a plural, with an S, platforms at the same time. So now I'm not having to go back and find the interview, download it, import it, edit it, export it, upload it to all the platforms. It's all done for you. So it is a massive time savings. It's challenging to say just how much time because it has so much to do with skill set. It also has a lot to do with what kind of systems and automation you have set up in the background But at its core, doing it on Zoom, while it's possible and I see a lot of people doing it because I am a guest on a lot of podcasts and a lot of interviews, I would say 7 to 8 times out of 10, it feels like we're doing it in a prerecorded Zoom. And I'm often telling the show hosts what I'm sharing with you today, which is, did you know there's a better way? But it's not really your fault for doing it that way because it does make sense. It does work. It just takes a long time. The alternative is to look at live streaming the show so that you can circumvent that post-production and make your life easier and get back that time. So now you can use that extra time on your business instead of in your business. So that's why we don't use Zoom to do our live, or rather to do our video podcast. We prefer to do a live stream video show and then repurpose that to an audio podcast. So to learn more about our process, go to SherylPlouffe.com and be sure to check out the next video in our series.
