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In this brief promotional video, video‑marketing strategist Sheryl Plouffe addresses business owners questioning the return on investment (ROI) of online video. She shares that she built a six‑figure business within its first year using video, and while she still tracks measurable metrics such as views, statistics, and analytics, she emphasizes the more intangible, "unmeasurable" ROI—connection, relationship‑building, credibility, likability, and especially trust. She poses the rhetorical question, "What is trust worth in your business?" and invites viewers to visit her website, CherylPlouffe.com, to learn how to kick‑start their own video‑marketing strategy.

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