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The Secret To Making Money With Your First Online Course

Name: The Secret To Making Money With Your First Online Course
Uploaded: 2021-02-18T14:30:07+00:00
Duration: 1 min 21 s
Channel: Sheryl Plouffe
Description: In this concise instructional segment, Sheryl Plouffe emphasizes the critical importance of validating market demand before investing time and resources…

18 Feb 2021 · 1 min

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1:21

In this concise instructional segment, Sheryl Plouffe emphasizes the critical importance of validating market demand before investing time and resources into creating an online course. She argues that creators should first enroll or sell the course concept to a real audience, using that commitment as proof of a viable market. Plouffe shares personal experience of building courses based on assumptions, which resulted in silence (“crickets”) despite weeks of production, illustrating the risk of designing what you think people want rather than what they actually need or are willing to pay for. She advises actively listening to potential customers, gathering feedback, and testing interest before full development. Additionally, she recommends researching the competitive landscape: if no similar courses exist, that may signal a lack of demand and serve as a red flag. The overall message is a pragmatic, demand‑first approach to launching a successful first online course.

Chapters

Well, I have to have it created, otherwise how am I going to sell it? You actually want to enlist and enroll people into something first because it's the proof that you need that there's a market for it. Listen, I'm not saying you can't create a course, but what happens sometimes is people create the course that they think people want, not the course that they actually need or are willing to spend their time or money on. There's a big, big difference because we're so close to what we do that we think we know what they want. Sometimes we don't know what they want. You know, I've created— in the, in the early stages, for me, I was creating stuff, courses that I thought people wanted, and it would be crickets. And I'd make the whole— I'd spend like 6 weeks recording videos and making the course and everything. I'm like, okay, great. And then I'd go out and I'd try to promote it, and people would be like, I don't want that. Oh, I thought you did. No, we want this. Oh, if I had only asked, I guess I would have known that. Or if I'd only listened, I would have known that. You know, what happens when you sell it first is you quickly get a gauge of whether or not there's a market for it. You know, one of the big things you can do, one of the big tips is go out and take a look at if it already exists. If it doesn't, that's a red flag.