Sheryl Plouffe✅ Empowering established experts to install a Seven-Figure Operating System without manual chaos, referral dependency, or working more hours 🚀 | CEO ICONMAKER®️

The True Cost of Building Your Website #shorts

Name: The True Cost of Building Your Website #shorts
Uploaded: 2026-04-13T05:22:57+00:00
Duration: 36 s
Channel: Sheryl Plouffe
Description: In this short video, the speaker warns entrepreneurs that the biggest expense of spending weeks or months building a website from scratch is not the site…

13 Apr 2026 · 1 min

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In this short video, the speaker warns entrepreneurs that the biggest expense of spending weeks or months building a website from scratch is not the site itself but the opportunity cost. Time spent on design decisions, platform selection, copywriting, and layout is time not spent on outreach, conversations, and appearing where ideal clients gather. The real price of the "website myth" is the lost momentum and missed client acquisition opportunities incurred during the prolonged build process.

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Here's what concerns me when I see an entrepreneur who's pouring weeks and weeks or months and months into building a website from scratch. It's not the website itself, it's the opportunity cost. Every week spent on design decisions, platform choices, copy rewriting, page layout, copy and drag and drop. It's a week that they didn't do outreach, no conversations, not showing up where your ideal clients are actually hanging out. That's the real price of the website myth, not the website itself. The momentum you didn't build while you were building the website is the cost.