Live streaming lets you skip editing and still look polished. Plan what you want to say first, add graphics and lower-thirds during the broadcast, and you're done. It's faster and cheaper than recording and editing video over and over.
I think live streaming is very powerful because it— what happens with live streaming when done correctly, and there are some things that you have to keep in mind with live streaming, but if you do live streaming correctly and you have planned it out and you know what your— the intent of the video is, what you're trying to accomplish, the beautiful thing about live streaming is that it circumvents the post-production. In other words, the more laborious side of it and more tedious time-consuming part and technical part, which is editing. You know, people don't necessarily— I don't think really should be editing their own videos. Yeah, but you know, listen, with some exceptions, there are apps that you can have on your phone that allow you to quickly create a reel for Instagram, or, or create the reel within the Instagram app, you know, things like that. That's fine. But if you're going to be creating your content strategy around editing your own videos. I, I question that. I think that live streaming is a way to get the content created in a way that still does not— it doesn't, um, you can still have production value. You know, the tools that I love and use, you can add your graphics and lower thirds and little banners around it and all of that. So it's really come a long way, but I think live streaming is, is essentially, um a great entry into content creation and where I think people who are on a budget should start.
From 'agreeable' to 'ruthless mentor' to 'strategic sparring partner' #substack #shorts
