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Which Platforms Should Your Brand Post Videos?

Name: Which Platforms Should Your Brand Post Videos?
Uploaded: 2022-01-17T13:00:37+00:00
Duration: 5 s
Channel: Sheryl Plouffe
Description: In this brief conversational segment, the speakers discuss how brands should choose video platforms based on their target audience and business goals…

17 Jan 2022 · 0 min

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In this brief conversational segment, the speakers discuss how brands should choose video platforms based on their target audience and business goals. The key recommendation is to first identify where the desired audience spends time—if they’re not on LinkedIn or Facebook, those platforms can be deprioritized. While many brands can benefit from using YouTube, the speakers caution that YouTube requires a substantial commitment: a clear messaging and value‑proposition strategy, as well as a consistent production plan, to successfully tame the platform’s scale.

So what platforms do you think people should be using video on?
Well, it depends on the intent. It depends on the strategy for that person, what they're selling, who they're selling to, you know. So I would start there by saying, well, who is it that you're looking to attract? You know, if you're looking to attract a certain type of person and we know that they don't hang out on LinkedIn, then, you know, or you're trying to attract a certain person and they're not on Facebook, Okay, well, that eliminates that. You know, maybe our focus should be somewhere else in the meantime. So I would start, Allie, by asking that, like, where are your people? Where are the people that you want to attract? And start there. But overall, I would say across the board, though, most people would benefit from YouTube. The only thing with YouTube is that it's a big animal to tame. And that's the only downfall of it, right? It's like You have to really be ready for YouTube. And, and there needs to be a strategy, not only from a messaging perspective and from a value proposition perspective, but from a production perspective.
Right.
Like you better be ready because you have to be producing a video every week. So you have to jump right in. Yeah.