Sheryl Plouffe✅ Empowering established experts to install a Seven-Figure Operating System without manual chaos, referral dependency, or working more hours 🚀 | CEO ICONMAKER®️

Which Social Platforms Should Your Business Be On?

Name: Which Social Platforms Should Your Business Be On?
Uploaded: 2021-11-22T13:01:25+00:00
Duration: 1 min 50 s
Channel: Sheryl Plouffe
Description: In this informal discussion, the speakers challenge the common advice that businesses must be present on every popular social platform, such as TikTok…

22 Nov 2021 · 2 min

Watch on YouTube

1:50

In this informal discussion, the speakers challenge the common advice that businesses must be present on every popular social platform, such as TikTok. They argue that platform choice should start with a clear understanding of the brand’s desired reputation and the specific audience the business wants to attract. By first defining what the business wants to be known for and who it aims to reach, a more strategic, audience‑centric selection of platforms can be made. The conversation emphasizes that content does not generate itself; efficient systems for content creation are essential. One speaker shares a bootstrapping mindset, recommending that businesses focus on the platform that feels most comfortable and where their target audience resides, expanding to additional channels only when resources allow. Overall, the dialogue promotes a fundamentals‑first, measured approach to social media strategy rather than following trends for their own sake.

Chapters

people come in. In fact, I had someone just recently saying, well, I was told that I need to go on TikTok. And I go, okay, well, let's examine that. Are your audience members on TikTok? Like, are the people you want to attract even on TikTok? Like, you know, so, and, and he was dealing with people who were like scientists or something. And I'm like, okay, like, let's talk about that, because just because someone else recommended that doesn't necessarily mean you need to be going on TikTok 5 times a day Dancing or whatever, you know. So people just like, their strategies are all kind of all over the map and they're doing things just because they see other people doing it, or— and as opposed to having like an actual strategy and starting at the basic level of saying, okay, well, who are you? And that's why I always start with, what do you want to be known for? What do you want to be known for? And who is it that you're looking to attract? It has to start there, the fundamentals first. Then we can start building out This is where they're at. This is where they're at building out a strategy to do it. But the content doesn't create itself. That is one of the problems, right? The content does need to be created and you can have some efficient systems by which to create it.
No. And I tell people all the time too, from experience, it's like, listen, because people say, oh, I gotta be everywhere. I'm like, I'm not even everywhere. I'm not. And you know, it's like at one point, sure, it'll get distributed all over the place. But you know, I'm a big believer of bootstrapping and when the money comes in, then you add more and more and more because I'm not in a hurry, you know, I'm playing a marathon here. And I tell them like, listen, yes, I have all the accounts with the screen names saved and all that stuff, but guess what? I'm never on Instagram. I'm never on TikTok unless I'm like, you know, just for fun. Uh, and, and I think that's why people get overwhelmed. They feel like they have to be on every platform, right? I was like, no, man, pick the platform that's the most comfortable for you as a person and that where your audience is at.