In this motivational talk, Dr. Shiny Unsal, creator of Neuroshine Technology and ICF‑certified coach, presents a heart‑centered approach to negotiation. She argues that every aspect of life is a negotiation and that traditional, rigid tactics can be replaced with five unconventional, empathy‑driven ideas. First, she advises starting negotiations with a genuine smile to create balance and positive energy. Second, she emphasizes generosity, positioning the negotiator as a contributor rather than a taker, which builds trust and fairness. Third, she urges focusing on the other party’s values, identifying what they truly want, and aligning one’s offer to create mutual transformation. Fourth, she encourages loving one’s own offer—whether a product, service, or personal presence—so that confidence radiates to the counterpart. Finally, she stresses the importance of being ready to walk away, which requires clarity on one’s goals, boundaries, and self‑worth. Throughout, she blends Eastern philosophical concepts (yin‑yang, balance) with modern coaching principles, urging viewers to infuse negotiations with love, ethics, and authenticity. The video concludes with a call to share, like, and subscribe, reinforcing the mission to make the world more loving and “shiny.”
Chapters
5 unpopular ideas to negotiate even better. Combines the power of the mind with the wisdom of your heart, and it just helps you to unlock your potential. Hey everyone, welcome to my Shiny Minds Show. Hello everyone, my name is Shiny Unsal. I am the proud creator of Neuroshine Technology, ICF-certified NLP and coach trainer, ICF-certified coach, and leadership professor at UCLA Extension. Today's topic is negotiation. You know, if you ask my opinion, life is a negotiation, literally. Your relationships are negotiations, your achievements are negotiations, everything that you have in your life is some sort of a negotiation. And this topic of negotiation does not have to be so serious and so businessy or so rigid. It can be flexible, it can mean some other fun things, and it can actually make you feel excited. And that's why I would love to bring some unpopular ideas to the topic of negotiation, because I'm sure when you go to a world of Google, when you just Google negotiation, you're going to find many, many ways to negotiate. My take on negotiation as a little bit more heart-centered. So if you're ready, let's go. Number 1: Smile. I'm pretty sure you're not going to hear this as part of a negotiation course. My understanding of negotiation and the reason why I look at life as a negotiation is because It's a give and take, and there needs to be a balance. You know how in the Chinese philosophy and like in the Eastern philosophies, actually, there is always this concept of balance, like yin yang or feng shui or things like that? Because it's in the nature, it's in the universe. When you give too much, you might lose your value, and when you take too much, you might create this image of selfishness, when you're able to put everything in balance, when you're able to talk around it with a smile on your face, with giving the impression that, hey, dear citizen of the earth, I'm a friend, I'm here to give some love and get some love. If you start your negotiation with the right positive emotions, with the right positive structure, you are going to start and you are going to really make it useful and meaningful. Number 2, be generous. You'd be like, what? I told you these are unpopular ideas. There is a human psychology behind generosity. When you show up as a person who gives, who really wants to make a difference, contribute, your image is immediately somewhere, oh my God, you know, this person is not trying to take advantage of me, is not trying to rip me off. Because, you know, when you think about negotiation and if you have some negative connotations and associations around the concept of negotiation, you're probably going to this journey of negotiation in a little bit of a negative way. And that's what I'm trying to destroy. Negotiation does not have to be negative, does not have to be serious. Like I said, when you are generous to begin with, you set the ground with fairness, equality, and with a high level of human element. And that is so important in today's world because it's all about the humanity. The ethics and values that you bring into the conversation, especially if you want to negotiate and create value, co-create amazingness in this world. Am I right? Number 3 is values. Focus on values. When you are negotiating with someone, ask yourself, hmm, I need to know what they value. What is important for them? What is it that they really want to have more in their life? And how can I provide that? Can I provide that? And if I can provide that, what is the change, the improvement, the transformation that I am going to contribute to this person's life? And if they value this thing that I am going to contribute, then guess what? I'm in a position to ask for it. Even if your negotiation is not strictly about business, it can be anything related to adding value. So if you're adding value, then you can claim some more value. There is nothing wrong with that. Unfortunately, a lot of people, especially the people that I work with, might have some limited beliefs around asking, around claiming, around demanding and charging for what they are worth. And I want you to understand that it's a value exchange. It's like focusing on values, like what are you really going to create in that person's life and how important it is for them. Number 4 is Love your offer. Of course, if you are in a business and if you are offering something like a product or a service, that makes sense to you, right? But if you're like, okay, Shiny, what am I offering? You know, I don't have a business and I have a job and what am I offering when I negotiate? Well, you're offering your beautiful self. You're offering your energy. You are offering who you are. That means something, doesn't it? Love your offer, whatever that means. Even if you are going to go on a date, if you don't love your own offer, which is you, how are you going to expect them to love your offer? And last but not least, be ready to walk away. I believe this one can be the hardest for a lot of people. Being ready to walk away means that, A, you need to have clarity about what you want, how exactly you want it and why you want it. And it also means that you have your boundaries, you have calculated the structure, and you know what you want and what you deserve in return. And you have clarity around where it ends, where it begins and where it ends. When you have that clarity, it is going to be easier to say no. And when you say no, trust me, the universe is going to hear that and the universe is going to provide what exactly you need from that. And for this, you need to know your own worth. When you negotiate, you need to put it on the table. This is it. This is how I want it. And I understand if it doesn't work for you, I accept it. And you need to be really ready to walk away. So there you have it, my 5 unpopular ideas for you to negotiate even better. I hope you enjoyed this video. If you did, please like it and share it with your friends so that we can all take a look at negotiation with different eyes. We can love it, we can hug it, and we can embrace it. And of course, I'm inviting you to subscribe to my channel This Shiny Minds show is brought to you with a lot of love and with a purpose to make this world a better place because I do want you and I to maximize our true potential and make this world a better place with more love and shiny minds.
