In this Forbes interview excerpt, Dr. Shiny Burcu Unsal introduces herself as the founder of the Academy of Neuroshine Technology, an author, ICF‑certified coach, and UCLA Extension professor of leadership and emotional intelligence. She defines a “shiny mind” as a mental state that seeks the root of truth, free from the mind’s habitual deletions, distortions, and safety‑driven narratives, and unafraid of the unknown. Unsal explains that Neuroshine Technology is a comprehensive methodology that draws on ten disciplines—quantum physics, metaphysics, cosmology, positive psychology, neuroscience, emotional intelligence, leadership and communication studies, spirituality, NLP, and coaching—to help individuals discover their life purpose, clarify values, uncover and transform deep‑seated patterns (often rooted in childhood), and achieve lasting personal transformation. The approach promises “Neuroshine moments of truth” that enable sustained achievement of one’s goals.
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My name is Shiny Burju Unsal. I am the founder of Academy of Neuroshine Technology. I'm an author, speaker, ICF-certified coach. I'm also a professor teaching leadership and emotional intelligence at UCLA Extension. I transform lives to create a better world that we can enjoy living in. The mind does a lot of deletions, distortions, and generalizations. So what we end up doing is We think about something else, but not our truth. A shiny mind is a mind that can go to the root of the truth rather than getting caught up in a hypnotic story that the mind creates for us to play safe, to be on the safe side, to run away from fear or any sort of danger because it's unknown. A shiny mind is not afraid from unknown. A shiny mind is not afraid of asking questions, going deeper and deeper and deeper. Doesn't matter how many questions it takes to go to the truth. So Neuroshine technology is this powerful, powerful methodology where you learn so many different perspectives from quantum physics. From metaphysics, from even cosmology, from positive psychology, from neuroscience, from emotional intelligence, from leadership studies and communication expertise, and a little bit of spirituality, a little bit of NLP and coaching. So putting together these 10 really powerful, profound disciplines Neuroshine technology answers all of your questions, like why you are here in this, in this planet Earth. Truly, what is your life purpose and how can you find your life purpose? What truly matters to you? What's in your heart? Do you know what's important to you in terms of your values? Do you know you have some patterns and why you have these patterns? Patterns and what is the root of them? Are they coming from your childhood? And is there a way for you to get rid of them? Is there a true way to really become somebody that you are here, you are even inspired by yourself? That is what Neuroshine technology does. It creates Neuroshine moments of truths, like really deep truths, so that you can have a shiny mind. And that shiny mind actually is exactly what you need in order to achieve what you want Not now, not tomorrow, but forever.