Dr. Shiny Unsal argues that entrepreneurship's real value isn't in managing taxes, clients, and systems. It's the identity shift: becoming someone you love. She contrasts her past corporate self, working for others, with who she is now as an entrepreneur.
Chapters
Ditch your excuses and be relentless about who you want to be. That's my biggest advice to you. That's the biggest lesson learned because I realized when you look at a business, you think of it as, oh my God, I have the taxes, I have the clients, and then I have the payments, and I have the systems, I have the marketing and the branding and the messaging and all the— It looks and sounds like a lot of work. And at the end of the day, it's more than that because you are becoming someone that you are going to adore. That identity shift that comes by being an entrepreneur, like really owning a business, is priceless. If I look back and if I go back to those days when I was in my own corporate job, when I was getting paid, when I was working for somebody and I was doing things that was demanded from me. That version of me is so different than who I am now. Who I am today is so different. I adore this woman.