In this instructional video, Dr. Shiny Unsal, creator of Neuroshine Technology and certified ICF coach, presents a four‑step framework for launching a values‑driven, meaningful business in the post‑COVID world. She begins by emphasizing the need for self‑knowledge, encouraging viewers to observe their own behaviors and adopt an outsider perspective to increase awareness, which she links to her simple change formula: change = awareness × willingness. The second step focuses on clarifying personal values—such as freedom, joy, integrity, loyalty, creativity, and legacy—by researching common value vocabularies and aligning a future business with those core drivers. The third step advises researching and interviewing existing business owners to model successful strategies and avoid pitfalls, applying principles of Neuro‑Linguistic Programming and what she calls “contextual intelligence” to adapt insights to one’s unique circumstances. The final step stresses the creation of a concrete, committed business plan that integrates the insights from the previous steps, warning against wishful thinking and urging entrepreneurs to own their legacy. Throughout, Dr. Unsal blends motivational language with practical coaching techniques, concluding with a call to like, share, and subscribe for more content on living on one’s own terms and building a better, love‑filled world.
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How to start your own meaningful business. It combines the power of the mind with the wisdom of your heart, and it just helps you to unlock your potential. Put your hands together for Gary Vaynerchuk! Hey everyone, welcome to my Shiny Minds Show. Hello everyone, my name is Shiny Unsal. I am the proud creator of Neuroshine Technology, ICF Master Certified Coach, ICF Accredited Coach Trainer, and a licensed trainer of Neuro Linguistic Programming. Today I want to talk to you about how you can start your own meaningful business, and I have 4 ideas that I would love to share with you so that you can sit down and you can really work on yourself Discover who you are, who you want to be, and why it is important for you to create your own business. Not only your own business, but your own meaningful business, right? After COVID-19, we don't live in the same world anymore. We live in a totally different world. That's why you really truly want to understand what you want and how you want to live your life and how you can create a meaningful business around your values, around what's important to you and your loved ones. So if you're ready, let's begin. Number 1, get to know yourself. What do I mean by that? Well, you gotta observe yourself. You gotta observe your own behaviors. You gotta look at yourself as an outsider. When you look at yourself as if you are watching your own movie, you can become more aware of who you are and what you want to do in the world. You can take notes and you can realize what works for you and what doesn't work for you. Why is that important? Well, in my Nourish Shine Technology, I have one very simple formula, which is change equals awareness multiplied by willingness. So by becoming aware of who you are, getting to know yourself, understanding your own patterns, understanding your daily habits, how you want to live your life, you're going to become more aware. And when you put some willingness to it, boom, you're going to create it. Number 2, understand your values. This is about understanding what is truly the most meaningful for you. Well, let's talk about what meaningful means, right? Meaningful means something that is truly important for you and that is going to make a huge difference the way you live your life and the way you are satisfied with your life, the quality of your life, the quality of your days, your hours, your minutes, how you are going to experience this journey called life. And in order to really maximize this quality, you gotta understand your values. You know, the values of freedom, Maybe you care about joy. Maybe to you, integrity is the most important. Maybe creating a legacy is important. Maybe you want to be somebody who's really creative, whatever those are for you. And a tip, you can Google some tools and some researches, and then you can literally read what those values are because sometimes you may not come up with that word, that terminology, but Once you see it in front of you, it is going to make sense and you're gonna say, aha, that's it. To me, loyalty is important and I need to create a business around loyalty, creativity, and freedom. You got the point. Number 3, research and interview other business owners. Why is that important? Because when we are not able to go outside of our own thinking, we might be limited with what we have. And that is not the best place to start a business, especially a meaningful business. When you interview other business owners, you can learn about their struggles, their challenges, what they have gone through, what they learned out of those challenges, and how they are coping with these everyday challenges. And you can also learn what works for them, what doesn't, and you can implement their strategies. That is also a part of neurolinguistic programming, right? In neurolinguistic programming, you model what works, you model success. So when you see what works, you can take it. When you see what doesn't work, you can leave it. And when you interview other people, You also need to remember that every person is unique. So you need to practice something that I call contextual intelligence and become aware of who they are, where they are in their life, what kind of a life they are living. So what works for them might not work for you, or what doesn't work for them might work for you. You gotta be very, very aware, mindful of every single situation. And that's how you can build resources and apply those resources to create your own meaningful business. And last but not least, you gotta create a real business plan. Why do I say real? Because I see it. I see it from my own students, from my own clients. When you are in a wishy-washy place, when you are not certain. You want to do something, but you don't take action. That is called wishful thinking, my friend. You do not want to have wishful thinking. You want to be real. You want to be committed, and you want to mean business, okay? This is something that is going to stay with you. This is something that is going to stay and be alive even after you're gone. If your business is your legacy, then you really need to own it at the deepest levels, and that's why you need to create a real business plan. You need to put everything that you learned about yourself, your values, your research and interview about other business owners, and you really need to sit down and get clear about what you truly want. That is the only way that is going to become your own meaningful business. I hope you like this video. I hope this helped you. If you liked it, please like this video and share with your friends, and of course subscribe to my awesome channel of Shiny Minds Show because you're going to have much more content, amazing valuable content to create a life on your own terms so that you and I, we can create a better world with more love and shiny minds.
