In this video, Dr. Shiny Unsal, founder of Neuroshine Technology and an ICF‑certified coach and trainer, explains what coaching is and why the International Coaching Federation (ICF) matters. She notes that coaching is an unregulated profession, with many self‑styled coaches, and positions ICF as the global body that validates coaching competence through rigorous certification. She shares the ICF definition of coaching – a partnership that provokes thought and creativity to unlock personal and professional potential – and outlines the core skills required: communication, leadership, psychology, and NLP. Dr. Unsal then promotes her 7‑day integrated training that certifies participants as NLP practitioners, master practitioners, and professional coaches. She emphasizes that coaching not only enables one to help others and earn income, but also creates a “24‑hour internal coach” that transforms personal behavior, removes limiting beliefs, and sustains lifelong success. Drawing on her experience training coaches since 2011, she invites viewers to comment, share, and subscribe, positioning the video as both an informational overview and a promotional call‑to‑action for her coaching programs.
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My name is Shiny Unsal. I am the proud creator of Neuroshine Technology, your Neuroshine Coach, also an ICF-certified coach and ICF-approved coach trainer. Are you ready to shine? Come on, it's the shiny one. You got this. If you wanna go, go. I want to talk to you about what coaching is today. There are so many people out there who are referring themselves as a coach because coaching is profession which is not regulated yet. You don't need to go to a school to become a coach, but instead what we have today is the institution called ICF. ICF stands for International Coaching Federation, and that is the place where you get approved, where you get certified at the highest levels of your coaching competencies so that you can go out there, present yourself as a professional coach. According to ICF, the definition of coaching is partnering up with a client in a thought-provoking and also a creative process that inspires people to maximize their personal and professional potential. What it means is You as a coach, you need to have incredible levels of coaching skills. That way you're able to help someone to maximize their own potential. Obviously it's about communication, it's about leadership, and it is about unlocking your potential. If you ever want to understand more about coaching and if you want to become a coach, you can always click on the link below because as an ICF certified coach trainer, I have 7-day certification trainings where you are not only certified as an NLP practitioner and master practitioner, but you're also certified as a coach and a professional coach. Coaching is not only a profession that is going to enable you to make a difference for others and get paid for it. The best part of coaching, if you ask my opinion, is that you become your own coach. Once you go through the training, once you understand the psychology behind human behaviors, the needs, the values, the expectations, the personality, how the brain works, what about the language, how it dictates your reality, how can you remove your limiting beliefs, how can you bust your assumptions? Once you understand and integrate these skills into your everyday life, game over. You are a winner for the rest of your life, and that's why coaching is a great way to approach yourself for becoming more and achieving more, because you will have this 24-hour coach within you, which is you, who is also able to make a difference. For others. Since 2011, I have been training a lot of coaches in the world, and the best result, the best outcome, the biggest benefit you're going to get out of becoming a coach is that you're going to have your mentor within you. So put a comment below and share your opinions. So what do you think about coaching? Do you have a coach? Are you currently working with a coach, or are you a coach? And please share this video so that everybody understands what coaching is, and together we can make a better difference. Please subscribe to my channel if you would like to hear more about this content to become more and achieve more.