Dr Shiny UnsalConsciousness Architect, ICF MCC, Distinguished Coach Educator, NLP Trainer, Academy Of Neuro-Shine Technology™ · Awaken to your power within. Align with your truth.

It’s not just what you say — it’s how you end it. ✨

6 Nov 2025 · 1 min

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In this brief talk, the speaker explains the "sandwich model" of communication, which involves framing a negative point with a conjunction like "but" and then concluding with a positive, forward‑looking statement. The speaker notes that traditional conditioning often leads people to end messages on a negative note, but by deliberately ending on what we want to achieve or the next steps, both spoken and written communication become more constructive. While acknowledging that negative issues still need to be addressed, the emphasis shifts to highlighting solutions and future direction. The speaker shares that adopting this habit over the past few years has been transformational for their business writing and overall communication style.

Chapters

The sandwich model where you— we use but and and and what comes before and after those, like that's been transformational for me in my writing, my business writing. Like when I use the word but, just the concept of starting with the negative and ending with the positive as opposed to we're conditioned to always end with the negative. So like I catch myself all the time now in the last few years since learning that to shift my verbal and written communication to end with the positive, end with where do I want to go, not what's wrong with things, but where are we headed? What's the— doesn't mean we shy away from something negative that might have happened or something we need to fix, but the focus is on the positive. And that's been super helpful for me at a practical level.