Dr. Shiny Unsal tells coaches that loving your business is what actually drives success. Without genuine passion and a clear why, you stall out. Love for the work fuels the consistency, growth, and commitment that let you thrive.
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If you have a coaching business, doesn't matter what kind of coaching business, if you are working with people and creating change, that's what you are. You gotta love what you do. If not, you're not even gonna want to get up and look for clients. Forget about loving your business, right? So that's why to me it's the biggest problem in the coaching business. And so what happens if you don't love your coaching business? If you don't love your coaching business, then here's why it is the biggest problem. You're not motivated. You don't have a big enough reason why. So that stops you from getting up, getting excited, and showing up in the world and then being your best. It stops you from becoming more, learning more, expanding and unlearning and shedding what holds you back, letting go of what stops you. In this situation, you're not going to be consistent, you're not going to be thriving, and you're not going to be shining in your power.