Dr Shiny UnsalConsciousness Architect, ICF MCC, Distinguished Coach Educator, NLP Trainer, Academy Of Neuro-Shine Technology™ · Awaken to your power within. Align with your truth.

The Frequency of Your Action ✨

18 Nov 2025 · 1 min

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In this short monologue, Dr Shiny Unsal AI discusses how the way we respond to not‑knowing reveals hidden patterns of unconscious competence and incompetence. She advises replacing a blunt "I don’t know" with a reframed statement such as "I haven’t explored this yet – I’ll give it a thought," which both acknowledges the gap and signals a growth mindset. This reframing, she argues, is essential for coaches because it models conscious awareness for clients. When a person defaults to "I don’t know," it can serve as an unconscious coping mechanism that avoids conflict. By deliberately pausing and asking powerful, reflective questions, a coach can bring that unconscious pattern into consciousness, allowing the client to recognize and work through it. The overall message is that conscious reframing and strategic pauses empower both coach and client to move from unconscious incompetence toward intentional learning.

Chapters

When somebody asks you something you really don't know, instead of saying, I don't know, empower yourself. Say, this is something I haven't explored yet. I'll give it a thought. Okay? That's called reframing. And only if you have this kind of reframing for yourself, then you would be able to bring it to your coaching sessions. I don't know yet. I will figure it out. Saying I don't know is an unconscious competence as well as unconscious incompetence. It is somehow helping the brain to avoid the conflict. So that person is saying when it becomes incompetency, then you want to bring consciousness with your powerful questions. So that consciousness, that awareness is going to enter into that space. When we pause, they will be like, I think I say I don't know because that's the easiest thing to come up with. Anything that is a pattern. Is unconscious competency, at the same time unconscious incompetency.