Dr Shiny UnsalConsciousness Architect, ICF MCC, Distinguished Coach Educator, NLP Trainer, Academy Of Neuro-Shine Technology™ · Awaken to your power within. Align with your truth.

What Coaching Actually Is ✨

3 Dec 2025 · 1 min

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1:15

Dr Shiny Unsal defines coaching as a partnership that helps clients discover their own potential, not solve problems or fix issues. It's not consulting, motivation, or sports coaching. The work is thought-provoking and creative, aimed at inspiring personal and professional growth.

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So the definition of coaching is partnering up with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. It's not a problem-solving process. It's not a consulting process. It's not even a motivational process. It is a thought-provoking and creative process. And what does the client do again? Well, they get inspired. To do what again? To get their problem solved? No, to get inspired to maximize their own personal and professional potential. That's it. There's no problem solving here. There is no consulting here. None of those. It's a totally different and a deeper process than it sounds like. Everybody thinks, oh, coaching. I can understand that because probably what you know about coaching is the sports world. You see the basketball coaches and they go go with like coaching, right? So it's super understandable. It's just the definition of the coaching profession, like the mindset, leadership, executive, life coaching profession, not sports coaching, is different. It's totally different.