Dr Shiny UnsalConsciousness Architect, ICF MCC, Distinguished Coach Educator, NLP Trainer, Academy Of Neuro-Shine Technology™ · Awaken to your power within. Align with your truth.

🎥 What is Coaching, Really?

7 May 2025 · 1 min

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Dr Shiny Unsal defines coaching as a partner-based process that doesn't give advice but uses words as "hypnotic programming" to reshape how clients think. She challenges two beliefs that block growth: that you're too special to change, or too broken to improve. Communication effectiveness ranks among the top benefits clients report.

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Coaching is partnering up with clients in a thought-provoking and creative process to inspire them to maximize their own personal and professional potential. It means that your job as a coach is not to solve your client's problems, is not to tell them what to do, is not giving them advice. What is really coaching? Because it is truly important when you come from the perspective of wanting to make transformational transformations, wanting to change lives and wanting to, in my language, rewire people's neurons. Because coaching in my language is almost like an invisible brain surgery. Words are hypnotic programming. Words are what we use in this cosmic galactic universe to define and design reality. You either believe you're too special and there is no room for you to grow, which is super false, or you believe that you suck and nothing can help you, including transformational coaching, which is even more false. According to the ICF Global Coaching Surveys, communication effectiveness is one of the top benefits of working with a coach.