Shona LepisShe's Got Assets · REI Coach, She's Got Assets Founder, Cedar & Porch Properties, Shona Buys Houses

AMR: The Average Monthly Rate Every MTR Operator Needs

Name: AMR: The Average Monthly Rate Every MTR Operator Needs
Uploaded: 2026-04-16T23:46:58+00:00
Duration: 39 s
Channel: Shona Lepis
Description: In this video, the presenter introduces the concept of AMR (Average Monthly Rate) as a counterpart to the well‑known ADR (Average Daily Rate) for…

16 Apr 2026 · 1 min

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In this video, the presenter introduces the concept of AMR (Average Monthly Rate) as a counterpart to the well‑known ADR (Average Daily Rate) for mid‑term rental (MTR) operators. He explains that while ADR is commonly tracked, AMR is rarely discussed despite its importance because rental income fluctuates with seasonality, causing monthly earnings to vary. The speaker highlights a gap in the market: there is currently no dedicated tool to help operators calculate or monitor their AMR. He announces that the upcoming MetroPro platform will include a feature to track AMR. Additionally, he points out that many operators struggle with pricing mid‑term rentals, a topic frequently debated on social media, and suggests that MetroPro will also address this pricing challenge.

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We're, we're starting to call it AMR. People know ADR, right? ADR is average daily rate. Do people really talk about AMR, the average monthly rate? No, they don't, right? But everybody has seasonality, and so with that seasonality, it means that you're not going to get the same dollar amount every month that you're doing this. So what is your AMR? Do people track that or know that? Maybe they do, but there's no tool that actually helps you to do that. So that will be part of the MetroPro tool. And I think one of the bigger pieces that people don't talk about, but they're constantly communicating about this on Facebook, is how do I price my midterm rental?