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The 1 website element that drives 80% of conversion (She's Got Assets Podcast Trevor Mauch)

Name: The 1 website element that drives 80% of conversion (She's Got Assets Podcast Trevor Mauch)
Uploaded: 2026-04-19T17:32:48+00:00
Duration: 31 s
Channel: Shona Lepis
Description: Trevor Mauch says the hero section at the top of your website drives roughly 80% of conversions. Without clear copy stating what you do, a unique value…

19 Apr 2026 · 1 min

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Trevor Mauch says the hero section at the top of your website drives roughly 80% of conversions. Without clear copy stating what you do, a unique value proposition, a simple form, and a prominent call-to-action button, you lose about half your potential leads.

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What is the thing that's going to make 80% of the impact on your website as far as conversion goes? It's that— it's the hero section. I don't care how good everything else is below this section. If you do not have a hero section like I, like I talked through and showed where it's got some quick basic copy, it says what you do, where you are, maybe a little line kind of qualifying one of your unique value propositions with a really clear, easy form and a big old button. If you don't have that at the top, you're probably losing 50% of your leads no matter how good your content is below it.