First of Kind › Season 2 Teaser with Joe Gebbia
11 Feb 2026 · 1 min
0:32
In the Season 2 teaser for “First of Kind,” speaker Joe Gebbia outlines an ambitious three‑year mandate: the goal is to “touch every digital surface of the United States government.” He frames this effort as a branding initiative of unprecedented scale, describing it as “brand at civilization scale.” The statement emphasizes a sweeping, government‑wide digital transformation vision tied to branding and user experience.
