The 12-Month Content Loop: How to Turn One Media Hit Into a Year of Sales

Mistake people make is like, I just want to be on the top podcast. I've been on some of those. I have to tell you, the smaller podcasts have better engagement. I've gotten better results from being on a podcast that has 500 downloads because 500 people are listening versus you have 300,000 downloads and no one's really listening. Not all of them. Yeah. But they're not as engaged. It's more of like they're a thought leader and they're listening to their friends, but it's not always an audience who's gonna come find you versus like, I know if Eric says to everybody, go find Beth, a lot of people are gonna come find me because the kind of leader You are.

She spent 25 years as a network TV producer at NBC, Tonight Show, Paramount. She's written bestselling books. She's been on Oprah, Drew Barrymore Show, Jerry Shepherd Show, so much more. Been featured in Fast Company, a full-on media mogul, but she's discovered something's missing. It's not just about getting on media. It's what you do with the media. And she's going to share some incredible tips from being on behind the scenes, in front of the camera. And just when she thought things were going to be amazing, it wasn't that easy. And she's going to, she's got so much she's learned along the way. And she's actually now built a system that has been missing the entire time. How to turn media appearances, all sorts of media appearances into actual authority and revenue. All the way off in New Jersey. Welcome, Beth. Nydek.

Thanks, Eric. Thanks so much. Yeah, I love this conversation because so many of our listeners and so many of our members of Speakeasy Mastermind are using visibility to move their business and they're frustrated with this. So I'm excited to have the conversation to give them the inside tips and tricks and hacks from a TV producer.

I love it. I mean, I think this is so cool because I think so, because again, a lot of us get this lure of TV and, you know, like it just seems unattainable and you're gonna, we're gonna talk about that. Like, you know, how hard is it to get on some of these media appearances? And that's such a cool story because it's like, okay, I make you think you made it. But from what I read and I would know your background, you didn't really make it. Yeah. I mean, that might've been a stroke to the ego for a minute, but does it really make an impact? And we'll get into that. I mean, before we drop in there, cause I'm excited to jump right into that. I just want to hear a quick backstory. So everybody gets to know you a little bit more. I mean, you're out in New Jersey. Did you grow up out there? How'd you get in the world of media and being on TV and all these fun things?

Well, I'm a North Jersey girl. So we had to start with that. And I actually grew up in an entrepreneur household. My parents were both entrepreneurs. My in-laws ended up being entrepreneurs. I was that girl on the playground at third grade selling stickers and hair barrettes. I was always in that, but I wanted to be an actress. I went to like the premier acting camp on the East Coast, but I, Eric, I can't sing. And back then you needed to sing. Actually, now you need to sing too. And I really learned by working in TV, that the power was really behind the camera.

Mm-hmm.

It wasn't about, you know, decision makers or the executives. It was the showrunners. It was the people creating the platform for you to be on. That's where the power was. And I like to be in charge.

Even that, I wanna understand, I wanna drill into that. Oh, actually, I'll come back to that. So keep telling me your backstory. I wanna go back to the showrunners, cuz that's interesting for those that are—

Yeah. The most fun part of my business right now. But I was an actress as a little girl. I wanted to be a TV producer, that be a star. And I realized going to, I went to Ithaca College. And I got to really produce my own show and I was like, oh, this is it behind the camera. So actually my first TV job was at The Tonight Show and the story behind it is that I was at the Comedy Cellar or the Comedy Store in LA. I was a junior in college and Jay Leno was on stage and he started making fun of my girlfriend and I. After the show, he came over to us. He's like, thanks for being a good sport and started talking to us. And he was like, oh, you're— I was a TV communication major. And he was like, what are you going to do with your life? I go, one day you're going to work for me. He hands me his card. Come see me tomorrow. He was looking for an intern to work with him for that summer. That was my first job in TV. And from that, I learned if you open your mouth and ask for what you want, you can get it. Wow.

Good for you. I mean, I mean, you never, isn't that crazy? You think you go back to that day and say, let's just go to the Comedy Store and see this, see this Jay Leno. This would be a fun night. And how that one decision, like literally just completely changed the trajectory. You're like, so cool. Now you're behind the scenes at Tonight Show.

Yeah.

I mean, you're working your way up as an intern. Talk to me.

Yeah, I started working there and I was like the green room attendant. So I would greet the celebrities at their cars and bring them into the green room and then take them to set and bring them back to the green room. So it was really more like, hey, how you doing? Are you ready for the show? Kind of thing. But Eric, when I took them back from the set to their green room and they would ask me, remember, I'm a kid. If they did a good job. The first couple of times I was like, what? And then I realized they're just people. And that allowed me to really step into working on shows like that. My next job was at MTV in New York at MTV Networks, and I got to do all kind of production stuff there. But I was the one that was always given the celebrities because I knew how to handle them. Yeah, I really just treat them like— because they're just people. I just treat them like people. But even watching them, I understood how little power they actually had and how their managers or their publicists and the relationship that they had with the executives and the producers at the networks. That's where actually things really happen. And it correlates to what we do, right? Everything's about relationships and how people perceive you as an expert, as a thought leader, as a business owner, and how you can create something out of just those relationships. And plus, you know, I love TV. So for me, being on TV was always the ultimate. And I got to do that. I started doing it in 2014, '15. I was a food blogger at the time. I got myself on the Dr. Oz Show and I got myself on The Chew, and I used all my TV contacts to get myself on, which I then parlayed that into a cookbook. I have a copy right here. It called Clean Cocktails.

Okay.

Right. Just recipes for the modern mixologist. And I got a book deal. Because I opened my mouth and 'cause I asked for what I want. And I had this idea for a clean cocktail cookbook, which means alcohol, right? Just with better ingredients. And we got an agent and we got a book. We got the book deal. The book came out and it's been printed and it keeps selling because I keep doing TV to it and I keep doing media around it. And it's a great talking point about having an idea outside your business. And seeing what the power of relationships and the power of an idea and the power of why not me to have a bestselling book and to have a big business that has nothing to do with cocktails, but everything to do with how I use media to make that cocktail book pay me and get me what I want.

Got it. Okay. So much to unpack there.

Wow.

I mean, I don't even know where to start. Okay. Let's go all the way back. Just cause while it's on my mind, I mean, everybody's I'm sure asking the questions. You're at the Jay Leno Show. Seeing all these celebrities, just that you're a kid. I mean, how old are you at this point?

Like, I was a junior in college, so 20, 21.

Okay, 20, 21. I mean, all right, top 2, 3 stories. I'm— I gotta hear it.

Like, the story I've been— I told the most was the bathroom in Tom Hanks's, uh, green room wasn't working, and Rita Wilson, his wife, had come with him. So this was the summer of like Forrest Gump. This was a summer of, you know, Tom Cruise with Mission: Impossible, like all that kind of stuff. So I took Rita Wilson to the bathroom and she's asking me questions about who I am and what I wanna do with my life. She goes to the bathroom and she comes back and she holds my hand the entire time we're walking back to the green room. But all I could think about is if she watched her hands or not.

Oh gosh.

Like, you know, but the best story is I met the bassist and Harry Connick Jr.'s publicist and they were like, hey, when we're in New Jersey, come see us.

Okay.

So I followed up. Remember, this is before cell phones. So I followed up and I'm backstage at the New Jersey PAC Center in New Jersey, and I'm walking towards the green room and Harry Connick is walking towards us. I actually have my best friend with me and I'm like, hey Harry, how you doing? And he looks at me and I go, Tonight Show. He goes, Beth gave me a big hug. We walked back to the green room and we had a really fun night partying with him and his band. That was a really good one.

Right. Again, not the threaded message there is you're not afraid to ask. I mean, I could see that theme inside here. You're just like, I see something. I'm gonna, I'm just gonna go out there and why not? Why not?

Why not? And people love to give. So why not be a part of that?

Yeah.

But being in that environment and then being at MTV in that environment, yeah, they're great names, right? They're impressive logos on my website or on my resume. But what I really learned about it was yes, asking for what you want. But seeing how the collaboration of what you can do and how people knowing who you are, getting visible within the business, right, allowed me to get a book deal without— I had like 3,000 followers on Instagram when I got the book deal. It wasn't about that. It was about the engagement of who I was in the business.

Who you know. Okay. So, so let's dig into that. I mean, cause you, I mean, for those of us who are not in the industry, you know, there's showrunners, there's producers, there's this, there's that. And you know, it's taken me several conversations to understand who does what. And you say who really matters. Okay. So if any of us are out there talking to people that make a call or just who are the most important people of the decision, like who do we want to get in front of? And then I'm going to make it kind of a two-part question because I really want to make the full circle here. It's step one is, you know, yes, a lot of us can get on podcasts, but not all. So, I mean, there's a question of, well, how do we get on bigger podcasts? A lot of us want to know that. I mean, to the next level, people would think, well, how do I get on the TV up here? How do I get on Dr. Oz to do a cookbook? Like walk me through this process a little bit.

So first of all, it's the way we think about it. So everyone who's listening, I want you to think about your local news channel, and that could be New York and LA, but anywhere, Kentucky, Arizona, wherever you are, there is a local news station that now has a quarter of the staff they had 5 years ago. So everyone's doing 6 jobs, and the way that they look at people like us is we're their content. So without us, there's no show. Think about that like 10 AM lifestyle show or that 4 PM business show. You are the content. When I tell my clients to work with, and they may wanna be on TV, it's about having an idea, a story you wanna tell that their audience needs to hear. Right. It's not a commercial. You can buy a commercial on there too. Right. What does that audience need to hear from you to continue watching that new show? Not to continue about yourself, right? We're very focused on us and our story and what we're doing, but figure out what that audience needs to hear. For example, WPX in New York, they had somebody on last year that was talking about how to start a side hustle. Her business had nothing— she was a business coach, had nothing to do about side hustles, right? But being on and having the credibility of being on. So what I always tell my clients to do is call the station. There's some 20-something kid again answering the phone and it's enrolling them and giving you the contact information for the right person. So like, hey, can I talk to the lifestyle producer? Hey, can I talk to the business producer? You've already looked at the website and if you can't garner that information, you know, or if it's a really small market, the anchor probably also produces their own segments.

Wow.

So it's getting that information from the person that answers the phone. And then it's about follow— it's having a good idea. And then it's about follow-up because so many times, Eric, I know you know this, people are like, well, I pitched so-and-so once. Yeah. How about keep pitching every week, every other week until you get a no. And I mean, like, for years I've been pitching a couple of these high-level podcasts for 2 to 3 years because when I'm ready, when my brand is at that level, I went, they're like, oh my God, that's been pitching us forever. We have to have her on. You're right.

They're staying top of mind. They don't need you now, but they're like, they're not no yet. They're not like, hey, we're, it's just like, it could be a maybe, but like when you're right, when they think of you, boom.

Exactly. So getting on your local show is a place to start.

Sure.

Local, like I started on my town's high school TV station. So if you're listening and your town has their own TV station in the high school, call the school. Who sets up these shows? If you wanna start with like local TV, everybody wants to be on the Today Show, Good Morning America, you know, the news in the morning. That's not where you start, right? Yes, you can get those opportunities. My first TV appearance was Dr. Oz, but I was also a TV producer. They knew that I wasn't gonna get on and flip out, right? Like I knew what I was doing. So where you're comfortable, I think it's a great place to start because being on that, being on bigger markets to get yourself to those national shows. How does that work?

So, okay, so you hustled, you got your way on the local show.

Yeah.

You talked about something, you're whatever it is that, as you said, not what you think, it's what people need based on what's going on in the world right now. You're interesting, you're providing value to the show and the end customer. Important, really. Then what? Like, how do you take that and, and to, okay, now I, I go up the chain there.

It's the same as like when you're speaking reel, start a reel together, start a reel of all your TV appearances and then pitch the next biggest market or the plate. Like if you're gonna be in Boca for the next Speakeasy Mastermind, or you're coming to Jersey, what's the TV station that's there that I can go do a segment while I'm there? Getting on these bigger markets and doing 10 to 12 to 15 of these so that you can kind of figure out what your media personality really is, because it's not the same personality that you have online. It's not the same personality that you have on a podcast. It's, when you see me on TV, I'm a bigger personality, right? I move more, I'm louder because I've been media trained. It's really about just continuing to pitch these places, right? If you have a friend that has a YouTube channel that has their own YouTube show, that's TV too, right? We used to think of TV as just network. YouTube is also a place for you to be on shows like this. I'd rather you be in set, on set, because that gives you more of that experience. But how continuing to do that and making that a system within your business so that you can continually grow that visibility. People seeing you or getting exposure does not equal anything but an experience for yourself. It's the multiplying of it, it's the leveling up of it, it's the messaging of it. That's what actually can create that real revenue, income, whatever that goal is for you and your brand.

Well, let's talk about that. And I think you said a very important point. I wanna, I wanna lean over because it seems like this show is brought to you by HighLevel, the AI-driven business operating system trusted by over 2 million businesses to help automate, scale, and create real leverage. HighLevel isn't just a tool. It's the engine behind some of the most agile and high-performing teams on the planet. If you're ready to streamline everything, amplify your reach, and actually build a business that works for you, you're in the right place. Visit www.gohighlevel.com/speakeasy-mastermind-promo to get an exclusive 30-day trial for being a listener of the Inside the Speakeasy podcast. Enjoy the show. Well, first of all, okay, I want to move up the TV, you know, chain. How long should I mentally prepare to do that hustle? And then the second thing you dig into is, well, let's be honest, YouTube is a mega player. And if you get on the right channels and the right shows, you could throw that in your repertoire. You don't have to be in your local TV. If you can get on a great YouTube show, that could be better. And really working backwards, because ultimately you said you've made it, you've gotten on the big show. We're going to dig deep into that. What do you really need to be having if you wanna make it? 'Cause that just being on there doesn't give you that. It just gives you the exposure. And like you said, you're getting the practice, you're learning your brand. So I kind of threw a bunch of questions in there to throw your way, which is how long, you know, what ultimately do you need to be doing here to gain the leverage and get to the next step?

There's not a how long, like TV is not that kind of a science.

Okay.

Because you could do a great segment and then get picked up by somebody else, or you need to do 10 to 12 segments till you get comfortable. So you stop fidgeting. You know, that's why I work with my clients and we do a lot of media training and we go over what your interview's gonna look like. So there's muscle memory there. So you know what you're saying. You're not talking over yourself or talking over the— when I first started, I would talk over the anchor all the time. It was so bad. Like, I'm happy to post some of my old interviews, but I'm literally talking over the anchor when we're talking.

Like kicking under the table here. She's just like, right?

But the other side of it is like, okay, now you have this piece of context. Most people put it out, maybe they send an email, probably not. They probably put it on their story or they make a reel and they put it out, but they never revisit it. They never dive deep into the content of what the conversation was. Eric, the worst thing I see online is like, I was so honored to be on Eric's podcast. And my thought process is, who the fuck cares? Versus Eric and I talked about how to make money from media. Then I'm gonna care about it. What I created, my Mic to Millions program, is a system of how you actually give interview. I always call it give a good interview. What you say, how you say it, when you say it, then how you promote it and how you consistently promote it so that the feedback you get is, Eric, you're everywhere. And meanwhile, you've been on vacation for 2 weeks, right? Right, right. I see you, you're on this, you're on this, you're on this. They don't look closely. I was on this and this 6, 8, 12 months ago. But because I'm continually using it, because my message is consistent, it looks like I'm everywhere right now. And in my business, my client's business, that's how we increase revenue.

So I, I think I might've got a little confused. So you're saying you do a lot of media, so you're everywhere. It just looks like you're everywhere because the way you're taking your content and you're just constantly, not just doing a, you're not just doing it once and being done. You're constantly reusing the content many times. Is what you're saying.

Different pieces of it. Yeah. I like 10 good solid hits a year. One-ish a month.

Okay.

That's all you need. With this concept of like, the more, the more, the more, the more is not better when it comes to media. Quality is what's better when it comes to media.

So when you say one hit per month, meaning you're gonna take your segments and promote it, or what do you— dig into that a little more?

Meaning like one solid media podcast interview, TV interview, stage. If you can earn yourself one good placement a month, I'm gonna call it a placement instead.

Okay.

Then you can use the content of that placement all month. Right. And then in my system, I teach you to then use it 3 months from now, 6 months from now, 9 months from now, 12 months from now. It gets into the sales rotation.

Right.

So that your credibility is being increased. The awareness of your brand is being increased as you share it, because I'm not gonna just share this interview with you, Eric. I'm gonna tag you, I'm gonna tag Speakeasy Mastermind, anyone we mention, I'm gonna tag in there. I might even tag a few of my New Jersey gafter, I don't think are the words, in there as well to get support and really create some noise and some energy around our interview versus putting on my story and kind of forgetting about it.

Doing that. Yeah. So it's all the things and that creates this sense of, wow, she's everywhere. Like you said. And then how often are you finding that your clients, they do a lot, but they walk into the door with you and they're like, well, it's not even clear what they're selling or they don't even have a back off. I mean, I mean, obviously that's step one, right? You gotta have an offer and what you're trying to get out there.

Yeah. People don't come to me without offers. You know, I have a, this, my Mike to Millions program, which you can do, but when I work one-on-one in my media advisory, they're high level, like our Speakeasy Mastermind members or higher level clients. And we're really figuring out and determining what your media messaging is, cuz it's not the same as your marketing. Marketing is about pain points and it's about structure and statistics and all the thing. Media is how you're making me feel, and that's really the bottom line of it. So when we have a different conversation, and I find a lot of successful digital entrepreneurs have trouble making that shift, and that's why they work with me so that we can change the conversation we're having. We can uplevel the conversation we're having, figure out what they're gonna say, how they're gonna say it, what the movement is behind what they're doing. So that a media audience will take notice, pick up their phone and find them. Right. That's really what we want.

Love it. Let's talk about podcasting a little bit because I think, you know, maybe some people listening are just like, okay, this seems amazing and exciting, but don't have time, capacity, whatever excuse people want to give. And I get it. We all, I'm there myself. You know, it is, it's reality. But for now I'm choosing podcasting. What are some tips there? Or like, where do we start? Like you said, is podcasting an easy sort of entry point to figure the things out? And if we are starting there, is it host a podcast? Is it to get on shows? And if so, if it's get on shows, what are you looking for?

Yeah, no, we don't need any more podcasts. Please don't start a podcast.

Right.

Unless you have a big audience that's already gonna listen, don't start your own. Come on Eric's, go on your friends, start somewhere. Podcasting is about relationships, right? There's all, I find that there's all of these platforms out there that'll help you pitch, that'll help you get out there. But my advice is always write down 20 names of podcasts of your friends and go DM them. Let's get on something. Mistake people make is like, I just wanna be on the top podcast. I've been on some of those. I have to tell you, the smaller podcasts have better engagement. I've gotten better results from being on a podcast that has 500 downloads because 500 people are listening versus you have 300,000 downloads and no one's really listening. So I want everyone to take the honest, not all of them, but they're not as engaged and they're not, it's more of like they're a thought leader and they're listening to their friends, but it's not always an audience who's going to come find you versus like, I know if Eric says to everybody, go find Beth, a lot of people are going to come find me because the kind of leader you are, it makes a difference. So it's really looking at the kind of platforms you want to be on. I have actually a quiz that's called How to Find the Right Podcast for Your Brand. And it goes through a free quiz and it goes through all the things that you should look at. The audience size, the messaging, does their vibe and ethos and vision and mission really align to who you are, right? You wanna be in the same place. I'm not gonna be on a platform that doesn't take my boldness, right? That tells me to like, right, to be smaller or like be polite. Like that's not a place that I should be on.

Right, right.

What I find is though, Eric, is most people don't know how to interview. Most people think that this is just a conversation. When I kept coming on your podcast, you sent me the questions you were gonna ask me. I sent you what I wanted to talk about. It's not like, let's figure it out. Right. This is a silent sales call and that's what I call it. Or a one-sided sales call.

Right. I mean, it's true. I mean, honestly, it's a lot of it is you. I mean, we're getting, I mean, even you and I right now, we're getting to know each other more. I'm learning more about your business. I look at it and say, well, shit, I could have this 30-minute conversation with you just to get to know you better, but like, we could do it live and I'm learning so much more and it actually forces you to stay focused too, versus a lot of us that are ADD and jumping all over the place. And I'm going to follow up with you later to get that download from you because as you know, once you start a podcast, I'm getting hit up every day, 2, 3 people like either A, these people that want to be on my show or, you know, I know it's their teams that are just like trying to get them on shows.

Yeah.

I look at them, I'm like, well, I don't know, maybe they are a good interview. I can't decipher who's the right person to bring on or not. So I, for now, I've been sticking mostly to members, but alternatively, I like at some point I'm like, well, maybe I got to do the circuit myself. We're asking live here. I mean, this is a good case study example. Here we have Eric. I assume you're going to say yes, that is a good strategy. You should probably get on all your formula. I should go out there and get on podcasts, the right ones to build a relationship, share, talk about Speakeasy Mastermind Mastermind. They may have an audience of members that would love it.

Yeah, believe there's lots of members in our mastermind that you could go be on theirs, but thinking about the ones you should be on, who has that higher level entrepreneur that is looking for an outside mastermind, right? Because if you're going to be on a business coach's podcast, their clients, right, are already paying them. Right. Is this something they're going to add on to that? So what kind of audience do you need to be speaking to that's going to be working with a coach and be able to be coming to your masterminds? And be a good member, not just a member.

Yep. It's funny cuz now I'm all shotgun. It's like, yeah, I'll go on the ones that I get invited to from friends, but I'm not paying attention to any of the data to know what I should do. And I assume I'm probably not alone doing what most people do, which is firehose. Let's just get out there and you never know what's gonna stick.

100%. But I also, you know, if you were starting out, I'd be like, just go on the 15 of them and just go practice. It's okay. It doesn't matter. Go practice how you're gonna do the opener, what your CTA's gonna sound like, what your stories are. Do you have good stories? Sometimes you need to talk them out loud and being on your friend's podcast is the easy, an easy, safe place to do it.

Yep. Now, I mean, as we're talking, I'm sitting here thinking about future and I'm always in these conversations lately, you know, we can't avoid that, the AI conversation. And you know, as we think about strategies, I'm starting to think now full circle. I mean, having the podcast episodes. Seemed to me like part of me thinking, you know, I think it might get more momentum because anything that's real, I think moving forward is very interesting. Who's having real conversations? How do I know if this person's AI talking to me? Oh, this is a real. So a couple questions for you, you know, um, you know, when you work with someone who's already visible, but not in demand, so they're out there. Some of us are visible, not in demand. What's the first thing you do to transform them from seen to being really wanted?

I really focus on the conversation. For example, if I came on here and you're like, tell us about yourself. And I'm like, I help small business owner. Ugh. Like you wanna die, right? Click off.

Yeah.

Versus dropping you into a story. And that's what, and that's part of my, what I teach is that first 30 seconds, that first 3 minutes, you really need to get me, right? What's the hook? What's the conflict that you're, that we're gonna have a conversation about? How are you reframing a transformation and what's the proof behind it? Right. So often we just wanna talk about ourselves and we have to remember that we're actually talk— I'm not actually talking to you, I'm actually talking to the audience member. I'm talking to that mom picking up their kid or going for a walk, or that dad on his way to Walgreens to get cold medicine, right? Like, think about when you're listening to a podcast. So what's the conversation somebody needs to have with you so that You go find them later. So you put down the socks when you're folding laundry and pick up your phone and go find them on Instagram. And I think it starts with that first 30 seconds. Like I said, I like to drop you in the middle of a story, right? Give me something that's gonna make me lean in versus like, I help small business owners. Okay, dude.

Right.

I'm out.

Right. Yeah. And that's, that's great. And why do you think most entrepreneurs fail to turn visibility into revenue? I mean, we talked about that. You got visible. Even though they're, when they're everywhere. So I mean, we hit on this a little bit earlier, but maybe to dig in a little bit more, why are they not, you know, they're out there, why are they just missing the boat on the money side?

The messaging in digital is get media, get media, get media, right? Get on the platform. And it's not, the conversation is not about what you do once you get there. That's the conversation I'm having and very few people are having. So the philosophy or the thought process is like, well, if I get on this, then my life is going to change. My business is going to change. And that's not true. So you've come away so excited about a thing, but then you're so disappointed with the outcome because it's really on you to do something with it. Right. It's not on them to create something like, so we talked about the system before.

You just have to keep pushing it. You just have to keep using that media.

You know, like I was on, let's, for example, I was on Lori Harder's podcast last year, last May. If you look through my feed every 3 weeks. It's in there. You know, I was just on Kelly Roach's podcast. Now you're gonna see it for the next 3 months. I'll take a little break. I'll start doing it again. But I'm not saying, again, I'm not saying, hey, I'm on Kelly's podcast. I'm talking about the conversation we had. I'm pulling out a piece of this, a sound bite.

Back to value to the listener. You're bringing back value to the listener, and then you're, you know, also bringing in the implied credibility of where that, that value came from. And that point you brought, I wanna, it's so important because I heard it in my, in the San Diego group a couple times from somebody who's got a lot of followers and engagement. It was just like, talks about how much he reposts old content and you're like, most of us just think, well, wait a second, my followers already saw that. And we're just so like myopic and like in our own heads to think, yeah, right. Like all your followers really saw that. Like, like barely anybody saw it. And even if they did, they probably didn't remember it. Cause they got a million other things to think about out of their mind. So yeah.

Exactly.

Repost it. And it's such a simple, small tactic that very few people are doing, self-included. I mean, every once in a while I'll do a retread, but it's just like, yeah, I gotta do that more, especially the good ones. Like, why am I not reposting, I don't know, my conversation with Jon Asserath and other people? Like, I need to keep doing it.

I think it's about looking at it as a sales mechanism and an asset and not a visibility thing. Like, the visibility and the exposure is great, but are you bringing it into your awareness campaigns? Are you bringing it to your credibility campaign? Why are you not bringing it in your sales campaign? Why is it not a part of your nurture sequence? Go listen to me here. Minute 42 to 47 is exactly what you need to hear.

So is that the picture for you? I mean, like you had that big high that went to a low. You were on the TV and did that. Is that exactly what happened? You realized, and then did you start getting a different, you had, then things changed when you did follow this formula, right? To get it out there.

Yeah. So I was on all this ABC, NBC TV early in my career. And I was thought that I was gonna, you know, blow up. You know, I actually, the week before I went on The Chew, I increased my, at that time, my data storage for my website. 'Cause I thought I was gonna have so many people come to my website. You know, I did have 12,000 people come to my website that week, but it wasn't the 250,000 people who I thought were gonna come.

Yeah.

So looking at the data and look what happened. I got myself into more opportunities like the Dr. Oz Show and other platforms that I was on. Because I wanted to continue, honestly, that feeling, because I love live TV. That was like my jam. But I also understood that I needed to pile these things up so that I could get a book deal or that I could get on stages that I wanted to get to. I had a bigger goal than just being on TV.

Right.

So underst— and then when I started working after COVID started, I actually was a speaker. So I, I had the book and I started speaking around the country to the book. And that stopped. And I opened the PR firm 2020 to 2023, '24. And I was having great success. I had amazing publicists that worked for me, but my clients were like, but we're not getting any, like, our business isn't growing, our exposure, like, people know more about us, but we weren't getting anywhere. And as soon as I started teaching them my tactics, that's when they start getting, making the media actually work for their business. So I have all my case studies from when I worked with those brands and those clients, which I'm so grateful for because it taught me that this piece was so much more important than the getting the media piece. I actually closed a successful PR firm to go headfirst into just really talking about making the interview work for you.

Wow. That's great. And I think part of it must be just the mindset shift too, walking into these interviews and others and saying, look, my goal here is to do great content. Get something the audience is gonna want, have no expectations of what's gonna happen on the initial rush. Yeah. But realize there's an asset here that I'm creating that if I, that's the thing I need to do. This is just early phase of, you know, a long journey with this asset that I'm creating and step one kind of thing. And that probably helps people's mindset going through that. I don't know.

I love that you said that 'cause I always say it's the beginning of the conversation, not the end. 'Cause most people look at the interview coming out as the end of the conversation.

Got it.

I know your team is not like this, Eric, but other teams will just send you podcasts out and you're like, I have to promote it today. It's not about that immediacy. There's nobody counting you had all the downloads on the first day. So everyone that's listening that thinks that they didn't do it with the last 5 interviews, go back and do it with the last 5 interviews.

Right. Love it. So what do you, I mean, you've worked with so many, I mean, you've talked to a lot of entrepreneurs, a lot of people, a lot of clients, you know, what's a common fear or mindset block that you see most? People don't realize is holding them back from doing all the things.

Yeah. It's asking themselves, why me? Why should I be the one that gets to go on X show? Why should I be the one? And my philosophy is, why not me? Why can't I be the one? Why can't I be the one? So it's funny you say that because most of my testimonials are actually about this thought process and less about what we did, because it really allows you space and possibility of creating whatever you want next if there's not anything in the way. So if you can come from a space of, I'm the one that can do this, why can't I be the one to do this? Versus why should I be the one to do this? I think it opens up so much for you. An issue with entrepreneurship and the whole is that we're a lot of early stage, some mid-stage and late stage are really waiting for somebody to come save them, right? And I think that you create your own possibility of success with the things that you allow to happen versus the things that happen because you're in a room or you're doing something else, or because you think you're going to hire the right VA or the right marketing person or the right agency. It's not about that. It's what you get yourself to do and who you get yourself to talk to. And I'm not saying like, I have a list of 5 women that I met when I was in, when I was away last week that I haven't DM'd yet. But I will now that I told the world I have to do it today.

Okay.

But we all do that. It's just how far, I'm gonna say it this way, what we do is personal development on crack. And as far as you can push yourself and as far as you can believe in yourself is as far as you can go. So taking that off of your head, I think it really allows a space for you to be like, let's do it.

I love it. It's almost like, like I said it before, I think, and I love what you're doing. You're doing such great work and I think it's just giving people to believe themselves and, and a roadmap. It's, I don't really know where to go with this and maybe my idea is good, maybe it's not, but it's having somebody to say, why not you? You need the roadmap, you have it in you, let's go. It's not, you know, there's a few, there's a formula for anything else. Just here's the formula. Let's go do it. Are you ready?

You know, it's not about the smartest person in the room. It's not about the best message in the room. It's about what's inside and how much you let people see that. Because like I said before, Media is all about letting people see you and making you sure that they're feeling who you really are.

That's right. Well, and I'd say, and I'd add based on this conversation and the hustle and the follow through and the follow up and the staying on it. And I mean, I just almost got done writing my first book. It's almost coming out, but my second book is gonna be on the follow up stuff. But, uh, first one's gonna be Proximity Pays, which actually goes a lot into what we talked about is how do you gain proximity and get into the right circles to do the things you talked about. And getting access. And you also said something there, which is one of my— you didn't say the words correctly, but I felt it threaded in your talk. And what you were saying is one of my favorite quotes of all time from my mentor, Brian Tracy, and my partner, still my business partner, is "I am responsible." And I felt a lot of that in what you said is like, look, it's not going to happen for you. You got to take the responsibility and can't just do the things. And all of a sudden the lights will just, ah, you know, you got to stay in there. And I mean, our SEAL line too. And you said something else too early that I'm going to bring back again as we sort of wind up. Is I go for the no. And I like Bob Costa's quote I heard years ago is one of my favorite quotes. He goes, a no is better than maybe. And I love the no because it's like, yeah, it's like, great. I don't care if it's a no, it doesn't bother me. In fact, I'd rather that than just give me an answer. But until I get an answer, I'm going to chase either, I'm binary. I need a yes or a no here. Otherwise you're just going to keep hearing from me and having a system to do that without getting, taking it personally. You know, it just is what it is. It's almost the attitude of, well, it should be yes. Why, why is it gonna be a no? Like, you need this. I really believe it until you tell me I'm crazy.

You're like, I love that you said that because my like close friends call me Rosie because I always, I'm like, of course it's gonna happen. You know, we can talk about manifestation and all that, whatever stuff, but it's really like, for me, it's like, of course I'm gonna be, of course your next book's gonna be a bestseller. Of course.

Yeah.

And coming, I think, I just think coming from that protects you from all of that bad juju and all those bad thoughts so that you can go do the thing.

I love it.

I love it.

Well, so I'm gonna turn it a little bit. Thank you for being such an amazing member of our newest chapter, New Jersey. So tell us about your experience. Like, what do you love about Speakeasy Mastermind so far?

I love that it's in person and that that's somebody's house. It feels comfortable. It's intimate. We get to know each other really well. The hot seats have been really interesting. We're still a small group, so it's really vulnerable and we're having those conversations that I wanna have. But plus Eric, and when I mean in person is because a lot of people like us, my kids are outta the house. It's just me home all myself all day long. And next week I get to see my friends in person. Yep.

Yep.

And I can't wait.

I love that. That is the magic. And it's right. And again, more and more as we are living behind computers and AIs and seeing real people and having real conversations. We had it last night at my house. It was great. Thank you for being over here. Hopefully we'll have you here someday. And, uh, As we wind up, thank you so much for your time. Is there any questions or anything I didn't cover that I maybe should have?

No. You know, I always love listening to your interviews and I'm so happy that I get to be part of it. I think that the last thing I wanna say, it goes back to what we were talking before, is like, if you take anything from this conversation, it's all about how you perceive yourself and the things that you'll allow yourself to do. So if you want somebody to kick you in the ass, if you want somebody to go do it, DM Eric and I, we'll support you.

I'll support you.

Support you. We'll get a little, you know, a little Jersey and a little West Coast, but I appreciate it.

I love it. And definitely we'll drop the information with Beth on the side of this podcast, the notes. You should absolutely hit her up if any of these things are of interest to you and you want a proper kick in the butt from the Jersey side and to get on some media and learn how to do some other cool things, and which a lot of us certainly need. Uh, definitely Beth is your go-to, so reach out to her. Thank you so much for your time today. I know you got a lot going on. Appreciate you, and I'll look forward to seeing you again soon.

Always. I'll talk to you soon. Thanks, Eric.

And that's a wrap from the Speakeasy Podcast. If something sparked for you, don't keep it to yourself. Share it, review it, and pass it to the one person who needs to hear this right now. Want in on the Real Mastermind? Tap the link in the show notes to apply. Until next time, keep scaling, stay sharp, and don't be the smartest one in the room.