Unlocking the Future with Delphi with Joe Fier

My show, for instance, you know, I had a co-host originally with Matt. Luckily, him and I are like brothers from other mothers, so we can complete each other's sentences even now. Yeah. When I took the show over, which was, you know, after doing it for, I don't know, a good 5, 6 years together, that was different. So I was like, yeah, what's my own voice? Like, what's my take on things? And, you know, that was a journey of kind of, you know, bobbing and weaving and not knowing really. I didn't have a North Star at the time. That was my gap in time. That was pretty shitty. To say the least, because, you know, not only did Matt and I stop doing the show together, we stopped business together, which we've done for like a decade plus. But then like prior to that, had a daughter, which is great. But then literally 2 weeks before that, lost my dad to suicide.

Welcome to the Speakeasy Mastermind Podcast, where the real conversations happen behind closed doors with the boldest entrepreneurs, creators, and growth minds in the game. No fluff, No filters, just the raw strategies, personal stories, and mental models that move the needle. I'm Eric Berman. Now let's get into it.

Hello.

In today's episode, we're going to meet Joe Fier. And I'm so pumped because if you're interested in learning about the world of clones, AI clones, how can I replicate myself and get my own clone? What does that mean? You're going to learn from one of the biggest experts we have. In fact, the person that is really been consulting with the biggest company out there and the go-to guy who's implementing the clones across many of my clients, many of the people in Speakeasy Mastermind Mastermind. We're going to learn from Joe, and you're also going to hear about his amazing journey of being a podcast guru, from how he went from podcasting to literally just tracking down the guy that built this incredible tech, to now he's consulting for them and becoming the biggest implementer, and also how he survived and went through some incredible, incredible family tragedies, to amazing things happen in this family and the journey that's got him here. So today I'm so excited to welcome Joe Fure. Awesome. Well, we got my limp microphone problem out of the way here, Joe. So, and that's a way to introduce to you, but I'm excited because we have, we're, um, today we're going to talk about your world. I mean, a guy who's been running podcast shows and teaching people how to do podcasts, it's a little bit intimidating for me, but I'm going to try to get through it. And if I slip, you'll be able to, you know, help pick me up here.

I can't lift up the microphone for you though, or whatever you call it.

That's a good, that's a good point. My limp microphone problem, we'll have to figure that on my own here. I'll be able to handle that. But yeah, I know I'm stoked to talk to you today and we're doing some exciting things too in Speakeasy Mastermind Mastermind. So we talking about that a little bit. And also talking about clones and, you know, Delphi in the world there. And I'm seeing a lot of that. And in fact, we're working with a lot of some, some clones through the project you're working on at Delphi. But you got a journey, man. This is a long journey for you and I've known each other in San Diego for what, about 12+ years?

Probably that now. Yeah. Cause I think I've been in Speakeasy Mastermind for 5 and more. I don't know. I, yeah, I've stopped counting, honestly.

Yeah.

Go to San Diego.

Amazing. Yeah. And you've been such a great member in helping us grow. And I've always initially known you as sort of like the podcast guy. Like, who do you talk to when you have podcasts? Questions. And then, and then that's kind of a, you know, not as much. And now it's more AI guy. And, you know, I want to hear a little bit more, like, tell me about that journey. Like, what happens? Let's go back to the beginning because, and then you can share some nuggets in the world of podcasting. And then we'll transition over to Delphi. Yeah.

It all connects, man. And like, yeah, podcasting came first. I mean, it was back in, I'm looking at the wall over here because I hustle and flow chart still have the podcast says established 2017. I have the old neon light on the On my wall, it's just not behind me. So that was with my old co-host, Matt Wolfe, still best bud of mine. He's now like the AI guru news guy, you know, found him on YouTube. And yeah, so I took over the show after we split. That was probably 3 and a half years ago now or something like that. And love each other still. It's all good. But you know, the journey started with content, podcasting. It evolved from, I mean, all over the place, even before that, a few shows, but The reason why I love podcasting, get to connect with anyone. It's kind of like you have your own stage and you get to invite people in. And I mean, guesting on shows are cool too because you get to, you know, go hang out on someone else's stage and, you know, not have to do so much work.

So like, or as a lot of us ADHD folk, it actually allows us to like, we're like forced to pay attention. Like I can't be multitasking here. Exactly. I'm actually gonna have a real conversation with a human here. This is great.

Yeah. Teleprompter's up too and you're looking like right at it.

That's right. That's right.

That's my newest addition. But yeah, my journey, man, I love people. I love to connect. I think this is such a cool way to do it at scale, you know, where you can share conversations. I remember when I started and, you know, Matt and I, the reason why we even started our show is like, we're the dumb guys in the room. We want to learn from the best. We had a cool network at the time. I've always lived and breathed through my network. I know you're very similar connector, like, you know, connecting people, giving value. I just do it naturally. I love it just because I want to help. And learn new stuff, do cool shit. It's kind of basically life for me, and that's why I have a lot of spinning plates. But the podcast has always been that consistent thing.

And what's going on? Yes. What was the peak? Is it still being— where's it at? And what were you doing? Help people in the podcast world.

Yeah, it just naturally evolved where helping people throughout, like, used to have programs for it. I've consulted, still do. I actually just launched a new podcast with a doctor client of mine. I'm not a doctor, but I can talk the talk. Like it's, again, it's like I'm kind of the dumb guy, but I can connect the dots for people. So I don't know, it's evolved from, yeah, teaching to working, now partnering, but always having my own. And podcasting, I guess, has evolved in itself over the years. I feel like right now is a good resurgence though. Like it's now a lot more video. You see it on YouTube. Actually, YouTube's the number one platform for podcasts now.

Interesting.

Yeah. So that. I just learned that from my producer who now teaches me because he's been with me for like 6 years. So it's great to have a team. If you're going to do your own podcast, have a team. I know you do. So shout out to Sammy.

Yep.

The crew.

How's it helped? Because I mean, obviously a lot of people that are probably listening today, listening, watching, you know, thinking about doing the podcast, not doing it. How has it really helped you in your career? Like what's the takeaway for the why? Because it isn't, you know, it's a commitment.

It is. And this is where I always say guest on someone else's show before you start your own. Just to get a taste of it again, like you can leverage someone else's audience and their virtual stage. That's kind of how I see it. And just know what your agenda is. Like, what are you trying to do with that time? Like, don't just guess to just talk. In the beginning, that's kind of ultimately what it was, but it then I knew it would stir a lot of connections. So I would say for me, I'll start with me and then I'll talk about some other reasons, but it's a great way to establish partnerships. Like for me. I invite someone on, you spend 30 minutes, 45 minutes with them and you become friends. Like you're smiling at each other, you're nodding back and forth. And there's always that post-chat. If you leave enough time at the end, like 10 minutes at least, you got some time to jam. You know, I always ask like, hey, when's your cutoff? Like, when do I have to get you outta here? Oh, cool. Well, in my mind, I'm gonna always have a buffer there.

Smart. Smart. Always.

And then that lines up, you know, new opportunities or a JV thing, or maybe someone wants a Delphi or whatever it might be like. That's how my brain goes. So it's partnerships at the core.

Well, it's interesting as you're saying this, you immediately got me thinking about— and I'm kind of going on one of my favorite old-time books is, you know, Winning Friends and How to Win Friends, Influence Others and all that. And I remember one of the takeaways is really back to the act of listening. Like if you just let somebody talk 90% of the time and you're actively engaged in listening, like they want to like be your best friend. And so like you're sort of saying that in a different way. It was something that was taught years ago. Yeah, that happens organically. If you're the host, you're asking questions and then the recipient's like, wow, what a great person, really got to know me. And then you generally afterwards, like you're saying, I love that technique. I didn't even think about a simple thing is leave that buffer there. And then you're like, well, how else can I serve you? And then they're really probably there trying to like, okay, well now how can I help you? Like, you know, they want to reciprocate.

It's easy. And then you double that with, I always follow up after the fact. Like I love Loom. So I whip out the phone, go in my backyard. I go away from the studio. So I take them somewhere else with me. Yeah. I'd take them out back, like in the trees, in the sun, you know? And I'm like, hey, you know, I just like one minute video. Hey, it was awesome chatting with you yesterday, Eric. You know, like, it was rad that we talked about this. Hey, you know, I can connect you with this or, you know, whatever you talked about, just actually follow up and maybe do an ask there.

You know, it's again, what you're saying seems so fundamental, obvious, but I bet most people don't do that. And it's like almost like you just took the ball to like 3-yard line. You didn't take it in the end zone. Like, it's not simple follow-up. And I just know that from the role I play. And I just— I'm amazed at how many people just don't do the follow-up properly or have a system for that. And so many missed opportunities.

So That's it.

I mean, yeah, that was brilliant. I mean, and you just— the cool way to do it.

I love that. It's simple. I mean, but yeah, you got to follow up. It could be manual. AI can help. Yeah. You know, your team can help too. It helps me. So just, yep. Yeah. Don't let it drop.

I love it. Okay. So you're doing this for a while. You're helping out and you said you had some stories of how it's helped you and others and taken, you know, beyond that. Yeah. So tell us, take me on the journey here.

So like Hustle and Flip, I'll just like my show, for instance, you know, I had a co-host originally with Matt.

Yep.

And so that's a whole beast in itself. You gotta have the right co-host if you're ever gonna do that. Luckily, him and I are like brothers from other mothers, so we can complete each other's sentences even now, even though we're not. So that's cool. Like very unique. But yeah, when I took the show over, which was, you know, after doing it for, I don't know, a good 5, 6 years together, that was different. So I was like, shit, what's my own voice? Like, what's my take on things? And you know, that was a journey of kind of, you know, bobbing and weaving and not knowing really. I didn't have a North Star at the time. That was my gap in time that was pretty shitty to say the least, because, well, it was like, no, not only did Matt and I stop doing the show together, we stopped business together, which we've done for like a decade plus, multiple types of things. But then like prior to that, had a daughter, which is great. But then literally 2 weeks before that, lost my dad to suicide. Holy. So I'm walking backwards right now for you, but. So this was a crazy-ass era where I was trying to figure out, A, who the hell was I? How do I navigate the business side, but also personal? Not only with, you know, losing my pops, but having a new daughter 2 weeks in, you know?

Jesus.

Wow.

I mean, I can't— first of all, I'm so sorry to hear that.

I mean, wow.

I can't imagine. So 3 major life events. How did you get through that?

I mean, if you're willing to share, I mean, others that might've gone through some trauma like that, I'm sure It was, yeah, no, I'm totally open and I realized that cuz I was guilting my dad at first, you know, because I'm like, you know, communication. Yeah. Cuz like I felt like he was disconnected, which kind of gets me to where I'm at now. It kind of connects is I see a lot of like, he was disconnected, I was disconnected from him, and I think a lot of people are disconnected in their own way. They don't talk. So whatever struggle he was going through. I still don't know what happened, but it happened quick. Yeah. Literally 2 weeks before my daughter. So then like, you know, you have this lowest point I've ever felt and then the highest point. I'm like, Jesus Christ. So sorry, swearing all up.

No, it's okay. Take your time. I mean, that's a lot of emotion to deal with and I could see it still. I mean, it's still today. How do you, I mean, just even remembering that I can't, I mean, look.

Yeah. No, it's vivid. I won't go there now, but yeah, when you're getting that knock on the door from a sheriff at 6 in the morning, that's how you find out. Yeah, but saying all that, the way I did it is like a lot of reflection time, a lot of me digging into just what the hell do I believe? Like, who am I at the core level? And then like literally going back to all like my darkest points. This took, this is over a period of a couple years. I'd say I was like self-reflection, trying to be kind to myself cuz I got angry for a while. Like after losing him, there was definitely a period and then, you know, sleepless nights with a baby.

Yeah.

It's tough to manage all that stuff.

Oh man.

You know, business and marriage and money, luckily got it all still. But yeah, like it's honestly, the podcast didn't stop. That's the crazy thing is, cuz I wanted to keep talking. I shared actually very—

it almost helped you. It was almost like a, you know, part of the cure. You familiar, you felt comfortable there even though you're navigating life without the partner. Yep. It was almost a challenge and you needed that there to help you get through.

Absolutely. And luckily, you know, Matt was hanging around during this time period, so he was super supportive, knew my pops too. So he was like, dude, do what you gotta do. I'm gonna carry the weight as much as I can. But still, like, it was, that's where I think it was like this fuzzy area for all of us. It was like, oh, okay, something's not clicking. It wasn't just because of that, but in general there needed to be a shakeup. Yeah. I mean, like, honestly, it was not until I found, I was like, I feel like this whole. Interaction connection. So I'll bring it back. You brought up cloning and Delphi.

Yeah.

It was 2 years ago, almost to the date, 2 years now and a couple weeks. I found this Delphi service, but like before I even knew that, the reason I was hunting for it is I had the podcast still and I was like, I would love an interactive way, like not talking at people. Like obviously there's 2 of us here, but like a lot of us are just listening or in watching. So I wanted to create a way, I'm like, how can people interact with not only me, but all the episodes I've already recorded? I think at that time it was like 500, almost up to 700 now, which is nuts. And it was literally that, like I was on a hunt. I tried like 20 different chatbots. This is right when AI was starting to kind of pick up. Yep. And they're all stupid bots. They're dumb bots. They're like question answers, like very vanilla. You know, and Delphi came in because I was on Twitter just hunting around and I tried it out and I was like, holy shit, this thing actually kind of has logic behind it. It has a brain. It's actually following up with me. I'm like, interesting. Yeah. So I just signed up first, paid for it, and I'll tell you in a moment, but I hit up the co-founder Dara on Twitter or his email. I found his email on Twitter.

You hunted him down. You stalked him. Okay. Okay.

and I was just like, hey man, this is awesome. Like I've literally tried 20 of these things and all of them suck except for yours. Yeah. But there's a couple of features I'd love to see.

Yeah. Okay. So before we keep going, Miguel, I'm gonna, I'm gonna break you there.

Yeah.

You know, for those that don't know Delphi, okay. I mean, obviously it's, you know, not everybody knows there and we talked a little about cloning, but really we're talking about cloning, digital cloning. Yeah.

Well, yeah.

Well, we haven't gone there yet, but yeah, digital cloning, which to me is so cool. And I mean, let's, you know, take, spend some time getting in there. Cause I know really that's your baby now, but. Digital cloning, for those who aren't quite understanding what that means, give me the basic sort of digital cloning, what you're referencing. And then Delphi obviously is one of the leaders, or if not the leader, in doing that, which you're doing some work with. But let's talk about cloning in general.

Yeah, so this whole concept of cloning, or another way is like a digital twin of yourself. It's basically putting all of your knowledge, like it could be your books, your podcasts, your YouTube videos, blogs, emails, could even be like your voice diaries or even written stuff that you put out there, but it's your mind. It's a digital mind that it's like a representation of yourself in digital form.

Yeah.

And so that's all loaded into, you know, this protected private database that you have control. It's not like ChatGPT where it's training and going out and people can interact with text, voice, or video. So it's now, you know, it's serving up your knowledge in a way that's how people want it to be received and interact with it. But also it's literally like, mine is almost 3 million words. I mean, I have like access to so many now, but I've seen like 50 million words. I'm like, but just imagine like what it's doing. It's connecting the dots between all of your content from however long ago and relating it exactly to the question that the person asks.

That's the most impressive part that I've seen. 'Cause obviously we're working with you, Delphi, and you know, Brian Tracy, like to create the Brian Tracy Delphi bot and some of my other clients. I mean, it's just mind-blowing, you know, from the voice to the questions that you would ask. It was so fun watching Brian Tracy watch his own bot and all my clients, like I had such a fun time with it. Right. I mean, I have one of my celebrity golf sort of coaches out there and like, okay, now share it on, you know, have all your social followers, they ask you the question, ready? And just, or ask your family, like, don't talk to me anymore. Talk to the bot. I think we just have so much fun with it.

Like people do that.

Yeah. Yeah. Like, like, all right, I'm out. Talk to the bot. Talk to my clone, my digital clone. But okay. So I love it. So just to kind of reiterate, it's, yeah, you're essentially taking all the info that's ever been accumulated, books, PDFs, voice, everything, and putting it into the AI vortex, the machine, whatever you want to call it. But yeah, private in the vault of you slash the person that wants the clone. And these guys, Delphi, you know, who you're doing stuff with, just has really, really good tech on how to make that work very well.

The best. And yeah, and like, literally, I see some of their competitors I get the emails from because I'm now an advisor of their company. I also am their Basically, I onboard all of their top-level clients as well. So I see a lot, but at the same time, like, they're iterating so damn fast and I love it.

But here's, this is actually a learn too. I wanna, I wanna share, like, let me know if this needs to get edited out.

We'll edit it out.

Hopefully not. But this is also a cool thing because this brings a little bit of stuff we learned from Roland Frasier and others, you know, quote consulting for equity, right? So if you could share that, I mean, for, this is so cool. I mean, you went from stocking. CEO, a founder of a cool tech you found, and now you're not only the like head contract, like they essentially, 'cause they don't have any like real marketing people or implementers. You're like the go-to agency that's gonna do the implementations and installs.

Yep.

As they're doing their tech work as they should, they're staying in their lane. They're like, oh shit, we actually now need to go help people now. We don't want to go—

Exactly. Like, wow.

Like go to customers and like talk to 'em like all the time. Not to say they wouldn't do that or build a team, but it's obviously nice to outsource that. but you were able to go from stalking co-founder to not only getting a gig, but also getting some equity, which we wanna talk about that. 'Cause I mean, that could be turned into something really interesting.

I think I'm allowed to talk about it. I mean, I put it on my LinkedIn that I'm an advisor, so it kind of insinuates, you know, like, so I mean, yeah, Dar's in, in Speakeasy Mastermind too, you know, he's a Blue Whale member. So yeah. Hey Dar, if you're watching, he's a busy man though. Yeah. But no, I mean, my timeline was, yeah, stock. Dara, when I found, hey, this is a smart looking tool, and Dara, the co-founder, he got back to me and my, the whole thing, and this is another value add back to Loom. I gave him video feedback of his tool because there were certain features I wanted to see. Like there was a podcast sync. Like I was like, wouldn't it be cool if when I release an episode, it can immediately sync up with the brain, like the digital brain at Delphi?

Yeah.

He was like, that's a great idea. So they did it and then they kept in, I just kept sending him feedback and I'm like, am I ever bugging you? Am I, you know, is this getting annoying? He's like, keep 'em coming. I'm like, all right, I'm in.

Yeah.

So that, but then my marketing connector brain turned on and I was like, you should go to these groups and you should know these people. And you know, this is kind of how I would angle things rather than, you know, some of the angles they were going.

Right.

You know, it was just. Go to where the market is, but also they have the market as well. Just, that's how my brain goes. And they won't say, I'm not going to take credit for all this stuff, but I like definitely things have picked up a lot on the marketing side and I just keep giving feedback. I love it.

I don't want to run over, but for those again, listening and just, you know, as we're all building our careers and doing stuff back to your passion about it and you weren't afraid to do like, oh, they probably don't want to hear from me. I'm going to, you know, I don't want to be this annoying guy. But it was good. I mean, he did the right thing that you want to see a leader do, which is say, no, actually give me the feedback I want to hear, which was great versus saying, I don't want to be bothered. And you kept giving, you stayed on it and all of a sudden you're offering value. Now, like, they're like, wait a second, value. Now that turns into relationship and relationship. They're like, well, like, how did the conversation go? Or all of a sudden they're now asking you to become a consultant and even get some equity and all that. Like, how does that happen?

I'm trying to remember. I mean, like, I was having a lot more chats with Dara at the time because now he's a super busy guy. Still text with him often, but—

Hey, you used to be a friend. You used to be on speed dial. Now you've been bumped to like row 5 on the speed dial.

Okay. He responds to my texts still. I just, no, I actively just don't bug him as much. But honestly, they got a solid roadmap. They have a solid team. It's grown tremendously.

Yep.

I mean, he offered it to me as like being an advisor and I was like, this is cool. Like it was a thank you. That's really what I remember of it. And that was like a holy shit moment for me. I'm like, this is so cool. Like, I wasn't looking for it at all, but just the fact, again, giving value to a tool that I thought was really cool and I thought other people would like genuinely still to this day, that's how I feel. Cause I'm like, I don't see any comparison. I genuinely think it's like connection at scale and it's what I was looking for back then, but now it just got a lot better.

Yeah.

Like even today they rolled out stuff. I was like, didn't see that coming. Awesome. Now I gotta relearn this thing.

Got it. Yeah. Now, so like what percentage of your time now are you dealing with, you you know, podcasting world versus like Clone World?

Well, Clone World is now ramped up a lot because of onboarding all their, you know, the top level clients. So podcasting is one of these things where maybe that's like 20% because I have a team that fulfills all the other stuff on the backend. So I'm just this, like, yeah, I show up for my own show. Like I mentioned, we launched a podcast with this other doctor, actually is launching next Tuesday. But like, you know, I maybe do an interview once a week with them.

Got it.

If it's my show, maybe it's 1, 2 a week. And so it's not a lot and it's all usually batch recorded is how I try to do it. So my time's not all over the place.

Okay.

Literally team will take it from Riverside, like where we're at now. They use Descript and, you know, Opus.pro for all the clips. Yeah. Descript is for the editing and a whole bunch of other stuff. And then they do all the posting. They will even follow up with people for me. I'll jump in there still, but I would never do it without a team.

And it's still providing value, the podcasting for a client's potential relationships, all the same things you got in for. So you still get that, but now you get to really get passionate about the AI stuff, get that, you know, crossover that bridge into that world and play at a really fun level on a product that you love, that you fell in love with. And now you get to be the, the sort of head consultant sort of implementer on.

Yeah. Strategist, marketing mind. Yeah. Now I didn't know this because I went up to Delphi's office for the first time in San Francisco, met everybody else on the team. They're like, you were the first user, the first paying user. I was like, holy shit. I had no clue. And they have like, they have a picture on the wall yet.

I mean, come on. We got to be like, they did say, were you like a celebrity walking in there?

They actually said that. They're like, you will be like a celebrity when you walk in here. Everyone knows. I'm like, okay, that's not going to make me nervous at all.

Isn't it funny, the whole like San Diego world? And again, I know a lot of our cities, you know, we have San Diego and like, like, you know, the more, you know, Austin vibe, you know, the Boise vibe, you know, but it's like you go to San Francisco, different world, right? Totally. The energy is completely different.

I like it, but I'm like, okay, this is a whole different level, man. Like, I don't know if I could do the vibe every day like that, but tapping in like once a month or here and there, I'm like, I like it. There's a mission. Everyone, like, they want to change the world, like big things, you know?

Oh, I love it. I love it.

It's awesome.

The Valley's in the heart of Silicon. Where's that?

They're in downtown or, you know, right in the financial area. I think it is. There must go, but it's that vibe, like that whole area. It's all startups and it's cool. Yeah.

I love it.

I love it.

So when you're, when they get a huge round, get acquired, go public and all that, your shares, are you buying dinner that night or what's going on? Are we going to have you? Yeah.

For the San Diego group.

You still going to remember Sammy and I, you know, Sammy's backstage there. Are we still going to be your friends?

He's listening. He's got a Delphi and I know you do too. So yeah. Yeah. We'll talk.

Yeah, no, I love that. Yeah, no, we have it over. As I said, we're using it for a few of our clients and maybe a last segue we could talk about. We're doing some fun things in Speakeasy Community with Delphi. We're about to want to talk about that. I mean, hopefully by the time this goes out, we're of launch because we're going to be launching soon at our big event coming up, or it might've been passed by the time this comes out. Actually, it will be passed because we're going to be launching this afterwards. So the event we were just at, we just launched. I got to talk in like, in backwards, future pacing negative. So yeah, let's talk about some of the stuff we're doing in the Delphi Mastermind and Speakeasy Mastermind.

Yeah, man. So you came to me with this idea of, you know, this vision of, hey, I have all these chapters around, well, the US, but now what, Canada?

Yeah. All sorts of countries coming up.

Yeah. Cool. Yeah. And so the idea is you're in Circle, so you have the community hub and you know, that starts to, that's popping off now. It took a while, but like it's tough to herd cats, you know, we're all cats here. It's, don't lie to yourself. But we have a bunch of knowledge and again, it's like, how do we exchange all this knowledge and make it real-time interactive? You know, where Bob over here in Boise, I don't know if Bob's in Boise. How about Curt in Austin? You can go and see what the San Diego group talked about with AI tools this month or this last month, or, you know, just maybe put it out there and say, who can help me out with paid ads on LinkedIn or something?

Right, right.

And it will, theoretically, it should always bring up the best resources for you and drill down to the specific notes, or at least like distill all of the best notes for you.

Yeah, that's exactly right. Yeah. Yeah. We're almost, it's like returning and I don't know how much Delphi has done that. 'Cause most of the clones have been people.

Yeah.

Are we one of the only projects that's like actually not a person, but a community? Are we like the first community?

Community? Yes. There's like resource companions, which like this kind of is, but this is the only mastermind I know of like doing this.

Oh, look at that. We're pioneering that now. There's like the whole new division of Delphi we're doing here.

Yeah. And I don't know how much more, like, 'cause they're going, they are a lot more personal based. So I will say that and I'll just toss it out there 'cause I know they want me to, to say this more is like less brand, more person.

Yep.

Because like, if you think about it, that's ultimately, that's how it started.

Yeah.

It's actually the co-founder, like embodied, he built his grandfather who was a big successful businessman, but like long time ago he wanted to communicate with him.

Oh, cool.

He literally built this clone at the time of him so he can interface. And then, so ultimately it's rooted in the person rather than a brand or a group.

But I didn't. We all should be thankful because it wasn't for you, we may not have this cool clone because we're sort of, we're sort of taking them down a little bit of a different path just to get the clone going. All right.

So appreciate that. It's a different use case. That hence why it's taken some time on the back end, but it's all good.

So we get some upside and benefits of that. And yeah, I mean, really it is. I mean, I think we're watching user behavior, especially this community. Like people are just want fast, efficient. They just, you know, whatever their ChatGPT of the day, you know, sort of favorite tool is. It's like, I have a question. I want to go there. So like, how do we replicate that mental? Workflow in our own community. Like you just want to have a question of our own people, you know, let's just ask that question. And so that's kind of cool what we're doing. I think, I hope.

A couple other things. There are so many use cases that someone at Speakeasy, assuming that this is all, I don't know if it's only going to Speakeasy people or else.

Yeah. Yeah. It should be just the clone. Yeah. The part. Yeah. It should be. Yeah.

Yeah. So I mean, like you can have it write content for you as well. Like if you prompt it, I mean, it's not made to do this. I mean, I would have to change the instructions on the backend, but Delphi's they could be a content creator. So if you imagine it's trained on all this knowledge, how do you want to use that? Like, nice, kind of up to you on how to steer it. So with the Speakeasy one, yeah, you can get information, you can ask for advice. Hey, consult me through this issue I'm working through. It can be your, literally your mentors in a box. Yeah. Everybody in Speakeasy, like, yeah.

And I think one of the cool things I'm hoping people take away from it is like, because again, we're a community, people want to help each other out. Like, hey, who could help me? Figure out this challenge I'm having in the world of podcasting. And like you and Sammy would come up, for example, and others that are, you know, involved with in this world. I mean, that's the kind of thing that, you know, we're there to serve and that would be nice to be able to make that happen. So we'll see, you know, I think.

And this podcast will be in there too. So any content that's recording right now will live in there automatically. Yeah. So I love it. I love it. Cool.

Well, what else is, what's next? What's on the horizon? And then I know we'll wrap soon here and I also want to talk personal about your family because we got families at the same age, but what's next on the business side?

Business side. So focus. So with Delphi, like really, you know, I can go wide on spinning plates because of just my interest level, you know, and, but I love working with cool people. So right now Delphi, luckily, you know, those people come to me a lot easier because I have that mechanism that I can at least like champion and podcast ain't going anywhere, you know, separate projects kind of spin off like with the doctor, but I'm not taking on a lot more. I'll just say that because personally, you know, there's some other tools that I'm building with my buddy Bradley Poole, and that'll be coming up soon. But, you know, that's another Speakeasy Mastermind Mastermind.

Let's just say we'll use the hint workflow. How would work workflow? No, that's great. And I think anybody listening, you know, if you haven't really thought about getting a clone or what that means and all that, I mean, it's just cool. Check it out. You know, get with Joe. You'll see Dara in our community as well, but Joe already mentioned that he's too busy to answer half of Joe's calls this time. No, he will, but he's a great guy. I love Dara. But if you want quicker feedback and the guy that's actually gonna make it happen, you know, wanna reach out to Joe on all that.

I can drop a link to my Delphi just to, you know, yeah, obviously use a Speakeasy Mastermind Mastermind one if you got access to it.

Yeah, we can showcase, you know, a few examples of some members in the community that are having it as demos and all that. Absolutely. We can try to get in there. Yeah. Whoever's in there. And I mean, we have, shit, we have already 3, at least 3 clients on my team already. It's using it for, yeah.

Brian. Yeah.

Like Brian Tracy, Natalie Jill, and then Erica Uh-huh.

You'll see more, but yeah, I mean, I'd say the whole, like the mind shift that I've had and I still have more is like, we're living in an era that, you know, you don't need to box up the content that you have, you're sitting on, but also just like your, literally your mind, like your, your journaling, you can make private versions of this. And that's how I see it is like, okay, if I can like brain dump or put everything into this box that's protected and I control how it's used. I mean, I could have a, and I've already built this for myself, like a superhuman Joe. So it's like, here's Joe 10 years from now telling me advice of like how I should act with like, let's say a new client I'm bringing on. I could say, here's a situation I'm dealing with. Okay. It's going to steer me with like the game plan.

It can. Oh, you're good.

Yeah.

One more thing to talk about with that, because before I go now, first of all, I'm going to say for anybody thinking, you know, I can't believe how inexpensive it is, to be honest with you, to do this. Like, I don't know if they're undercharging, maybe Dara shouldn't be listening to this anyway. But you know, it's really inexpensive when you think about, obviously there's different levels, but you You know, and you can certainly go up the level, but just for some of the basic stuff that especially members of our community might be interested in. I mean, your monthly is not bad at all. It's like $100 a month or $300, $400 a month.

Well, I mean, the lowest, if you pay annual, it's $19 a month.

Oh, it's a joke. Yeah. For what you get. And then the how, for anybody to think about how they would use it, let me sort of take a stab, but you know, from my sense, then you're going to correct me, but you know, I look at, and you guys have what's called instances, like you're, you know, different clones, like how you use it. And I can always think of like the two big ones. One to me is like lead gen. you know, gated, hey, you want to interact with, you know, one of my, I'll use Erica Larkin, golf pro. If you like, if you want to talk to her, a golf coach and ask questions, great. Give us your email. And then I'm getting, and we're literally trying this week to do paid ads just, just to get leads into the queue to get to talk to the clone. Um, and I'll let you know how that goes. It's pretty exciting to test that. And then ultimately the sort of other instance, if you will, or part version of the clone would be almost behind the gated wall. Like, hey, if you spend $1,000 to buy my product, my digital product, whatever it is. You get access to me to clone 24/7. So you can always write. So rather than the old school way of, I want to learn about this one thing that might be on lesson number 5, 3 minutes into the lesson, I'm just asking the question. I'm getting the answer real time, what I want answers to. And that would be sort of the paid version that the clones clients can charge. Is that, did I kind of get that right?

Yeah, those are some of the most common ones. So it's like the front end. Yeah. Lead gen or customer service. You can have it do that. Could be that public profile of you.

Yep.

But like what you could do is program it. Even with all of your material, it's okay. I try, I say like put it all out there because people still need to navigate. And if you give it a set of instructions for the public to say, hey, follow this journey, here's some call to actions to take 'em down. Mm-hmm. Depending on what they're asking, you could say, okay, well they're interested in this, you know, in my book, they're asking a lot of questions about it. Well, why not put a little ad there so they click and actually buy the book? Or like go get the freebie thing landing page I already have set up. Then you're sending them off that journey.

So just creating, yeah. So it's just creating a little funnel. You're getting them in a fun way. I forgot the customer support thing. Obviously brilliant. I mean, tons of savings there just to have that last one.

Like, and here's the one that most people forget is I mentioned earlier, have an internal version for your team. So not only can people on your team go to there to ask questions so they don't go to you anymore, have all your SOPs in there, whatever you want. Best ways of doing stuff, but also make it a content creator. So now they can generate blog posts, emails, newsletters, scripts, social posts, all that stuff. I mean, gonna be better than ChatGPT because it knows more about you and your brand, you know?

I mean, I see, I mean, if you haven't built one, I already see Joe Fears, How to Use a Clone Book, you know, ebook. If I already have that done, well, that's great.

I need to get it done.

And then tell us about the personal side of Joe. You got a beautiful family, right?

A few daughters. Yeah. Beautiful wife. I was just at their school today and I was the Easter Bunny. Oh, nice. I have pictures to prove it. Yeah, it was right before this.

Put that in the show notes. I want to see Easter Bunny coming up there.

Yeah, well, it was fun, man. It was sweaty, I'll say that.

Yeah.

Yeah, I got a 5-and-a-half-year-old and a 1-and-a-half almost, and awesome. I mean, a lot of sleepless nights and getting sick often, which I think you are too, huh?

Yeah, we're trying to get through that. Yeah, exactly. That's— and our young ones are almost the same age, almost in that period. We're almost out of it.

Two girls as well, right?

No, girl and boy.

But I mean, that's, I'll say the thing that keeps me sane that maybe the 9 months I've been doing is jiu-jitsu, Brazilian jiu-jitsu. Okay. You might see some choke marks on my neck in the morning, but I literally, it's like the best thing I think I've done in a very long time. Like talk about grounding and wow, chilling me out and humbling me, but also put me in the best shape ever. Just throwing bodies around.

One time a day, can you escape? What's the routine? When can you get out?

I've started time blocking. I have it on my calendar now. It's 3 days a week, but I go 10:00 AM Tuesday, Thursday, and then I actually went 6:00 AM this morning. So Fridays are my early days.

Got it. All right. So you just make it happen. And then when is family time? When do you, uh, pause for that?

Always the morning that's blocked off until about 9:00 AM. So slow morning, even though it feels fast cuz it's always going. Yep. I'm always at home, like I work at home, so.

And yep.

I always hang out, you know, I'm always dipping in there and hanging out maybe for like 30 minutes here and there. So it's very flexible, hang outside, go on a walk, but then the evening I'm trying to wrap up usually by 4, 4:30. So you're keeping me a little longer, but no, it's all good.

Oh shit, I'm going to get in trouble. I think I heard the kids screaming in the background. Now he's not getting a gold star tonight. We're getting in trouble.

I think I actually booked it this late. I was like, damn, I got bunny time in the middle of the day.

No, well, hey, look, you already earned some extra rewards this afternoon. You got some, you know, some rope here that you get, right?

Yeah, I'm good by chance.

You're good. Well, cool. Anything else you want to share today? It was great catching up. I mean, I learned some things today and yeah, I've always loved talking to you and getting your wisdom.

I'm just going to give some appreciation to you because I like that you're doing the show for one, and props to Sammy for putting a lot of stuff together too. Sammy Taggett. Speakeasy Mastermind in general, I just freaking love. Like the community, San Diego is rock solid, but the fact that you have this whole network and how fast it's picking up, it just blows my mind.

Nice.

Literally, I talk to people all the time and you're like, show them the map on the website. I'm like, look, that's a new dot. That's a new— I love it.

Oh, I appreciate that. Thank you. Thank you.

You're rocking, man.

Thank you so much for the kind words. Thanks for the time. And anybody wants to reach out to Joe, want to get your clone, you want to learn about podcasting, feel free to connect and we'll see you next time.

Appreciate it, man. Thank you.

And that's a wrap from the Speakeasy Mastermind Mastermind Podcast. If something sparked for you, don't keep it to yourself. Share it, review it, and pass it to the one person who needs to hear this right now. Want in on the real mastermind? Tap the link in the show notes to apply. Until next time, keep scaling, stay sharp, and don't be the smartest one in the room.